Trust But Verify: Bridging the Trust Gap in Ecommerce
Buyers often do not want to vet or triple check items, they would like clear and accessible information so they know they are getting what they pay for. When sellers can’t deliver this information there are always other choices for the consumer. Trust is a key element of online ecommerce – consumers are happy to keep spending when they have the confidence they are going to receive a good service and product.
In this whitepaper, written in partnership with SGS, we will review how to build trust looking at six best practices whilst highlighting techniques to certify products.
- Techniques for certification
- Process – How to address ethical concerns and achieve assurance
- How to present key information to the consumer
- Featuring case studies, survey insights and key legal information