eBay volume pricing discount for UK sellers

By Chris Dawson November 6, 2018 - 9:00 am

We recently announced an eBay volume pricing discount for US sellers and today can reveal that the promotion is definitely coming to eBay UK and starts today! It’s worth checking out as it comes with 50% off final value fees and eBay tests indicate that sellers could see up to a 23% uplift in average order size when using a Multi-Buy discount.

The volume pricing discount promotion will run for a month from the 6th of November to the 7th of December. eBay will give 50% off final value fees on any extra items sold using Multi-Buy that sell on qualifying listings.

Final value Fee 50% Volume Pricing example

If a listing is created with a volume pricing discount and a set of two is sold, the regularly applicable final value fee will apply to the first item sold in the set, and a 50% refund will apply to the second item sold in the set.

If a set of three is sold the regularly applicable final value fee will apply to the first item and a 50% refund will be applied to the second and third item sold.

Benefits of using multi-buy

  • Extra visibility for your offers in the View Item page – with your discounted prices in a prominent position
  • One click Multi-Buy experience, with easy to understand discounts
  • Potential savings on postage costs for Multi-Buy sales – as repeat buyers buy in multiple quantities, you can send items in one go

“We are excited to launch multi-buy pricing in the UK in time to get most of the peak season.

Multi-buy is a powerful tool offering great value to buyers whilst increasing your basket size. This is part of our ongoing commitment to give you more tools to grow your business.”
– Kit Glover, Senior Director of Seller Experience

Full terms and conditions for the promotion are on the eBay site and we’ve put some additional FAQs below:

Which listings can I use Multi-Buy on?

Multi-Buy can be set on any fixed price multi-quantity listing. For listings that have multi-variations or single quantity, the reduced price would not be displayed and would not be applied at checkout. The tiered discount will not show, and is not applied, on single quantity or multi-variation items.

How many listings can I apply Multi-buy to?

Multi-Buy discounts can be applied to 500 SKUs or Item IDs per promotion.

How do I end a Volume pricing promotion early?

Find the Active promotion you want to end on the Promotions dashboard and choose Pause from the Action drop-down list. Once the promotion is paused, to permanently end it choose Delete from the Action drop-down list.

How does this work with my other promotions?

If your item is in multiple promotions, this is the order of visibility:

  1. Multi-Buy
  2. Coupons
  3. Order discounts
  4. Sale event + markdown
  5. Shipping discounts

With Multi-Buy, targeted coupons and order discounts, only the best discount will be applied based on what’s in the buyer’s cart, regardless of which one is shown to buyers.

If you’re also running a markdown sale, the Multi-Buy offer will be applied on top of your discounted price.

If you’re also running a shipping discount, a Multi-Buy discount may also be applied.

  • 11 months ago

    And could they just stop messing about with the system unless it is a fix, now struggling to leave feedback, I used to be able to select all items that were paid and dispatched needing feedback.

    Where is it now?

  • 11 months ago

    10 years too late.

    Should have been done as soon as eBay started forcing sellers to include postage costs to items!

  • 11 months ago

    it’s an OK idea, but has been done poorly.

    I’ve selected about 10 listings this morning for a trial (2 = 10% off, 3 = 20% off, 4 = 30% off) and will see what happens in time.

    Sadly, Ebay aren’t promoting MB discounts in the main search results. Ebay have a different definition of promotion to everyone else, seeming to think that promote means hide until the last opportunity. In this case, only when the potential buyer is on your page will they find out what MB discounts there are. This is poor, when you consider the extra work buyers have to do to find the deal they want. Ebay really should be giving them the deals on the first page.

  • 11 months ago

    Taking bets from anybody who thinks this will work perfectly first time.
    Any offers?

  • Derek duval
    11 months ago

    Here we go. Chinese sellers. Buy 5 get 80% off.

    Bang there goes another shopping center or high street

    Race to the bottom springs to mind

  • Jay
    11 months ago

    The only concept ALL marketplaces seem to understand is that the cheapest price wins, every time. There’s no premium choice with marketplaces anymore. Everyone has been made to look the same and it’s just price that separates you from everyone else.

    On the high street, I can choose whether to shop for crappy pencils in Home Bargains or overpriced ones in Rymans, depending on how I’m dressed that day, but at least that’s my decision. On marketplaces, the latter might as well not even bother selling on there.

    “So much choice but so little choice”… should be the motto of everyone marketplace.

    • Jay
      11 months ago

      “Need a pencil? Get it quick (in 3 days) plus we’ve over 27 different prices for you to choose from.”

    • 11 months ago

      Nah. Cheapest price doesn’t always win. Amazon is a prime example (excuse the pun)

      They often suggest searching your own products to see how they appear, which I did the other day. Using a particular set of keywords to find one of my products, it brought up just 2 results, my product and an almost identical product from another seller. They’re under different ASINs/SKUs etc, so don’t appear together, but as 2 different products. Despite being 13% cheaper and offering the exact same delivery, they were “Amazon Choice” and selling. Mine was not selling, at least not on Amazon. They fly out on ebay.

      Amazon sticking a badge on a product on their website can get buyers to pay more. It’s not actually premium, it’s just the illusion of premium. But it overrules the cheapest price wins concept.

    • 11 months ago


      Amazon’s catalogue is a complete mess due to letting more and more idiots list items with whatever information they want to add.

      Brand name: Just make it up to suit yourself, abbreviate, it add part of the product name.

      Product name: Just make it up to suit yourself, abbreviate it, add part of the product description etc..

      Trying to explain the above to Amazon CS is almost impossible.

      Amazon buyers are happy to pay more for a product if Amazon tells them it is the right thing to do, to some people Amazon is a religion, if Amazon says … then it must be right.

      Once you get the buy box regardless of if you are 20/30% more expensive than the cheapest or a longer delivery date Amazonians will buy it.

      Being the cheapest is not always best on Amazon and does not get you the Buy Box.

      Alexa is not your friend, it will make you pay more for products.

      As a seller, I love Amazon apart from the problems with product listings.

  • 10 months ago

    Just been checking some of our multibuy listings by searching for them and Ebay are now promoting the discounts in the main page of search results. There is the £tag icon and text with “Save up to X% with Multi-buy” (X being whatever your discount is)

    Good stuff. That’s exactly how it should be done if we’re to benefit from offering multibuy discounts.

  • Danny
    10 months ago

    This isn’t as clear as first seems. To benefit from the multi buy option the customer doesn’t have to buy 2 of item A from you. They can buy 1 of item A and 1 of item B and still get discount.

    This may sound fine but the issue is the customer can buy Item A for £1000 , Item B for £1 and then get 5% discount off the whole order. So on a 5% mutli buy discount they’ll pay £950.95. A saving of £50.05.

    Problem is that 50% final value fee discount eBay tempt sellers in with…. that only applies to the second item (or as it should be phrased THE CHEAPEST ITEM). Let’s assume a 10% eBay final valuation fee.. for giving your customer a discount of £50.05 , eBay will only give you a discount of 5p! (50% off the 10p FVF on the £1 item)

    • 10 months ago

      Well done on highlighting this. I’d not thought about it, assumed it was just the same items.

      The solution seems straightforward. Don’t have item A type products and item B type products in the same multi-buy promotion. Just have items you can ship together and are a similar value. Then it doesn’t really matter.

      I’ve done a quick check and think this is correct.

      I’ve got 2 different multi-buy promos up right now, split into low price items and mid price items. If I add just 1 item from each promo to the shopping basket, no discount is applied. It does apply though if they’re in the same promo. In this case, just by luck really, I can’t have an items A+B / £1000 + £1 = £50 discount scenario as you described.

      The solution is there, but you’re right, it’s not clear.

    • Danny
      10 months ago

      Nice one Gav, I’ll give that a try and report back.

  • Jay
    10 months ago

    What’s the point in having a multi-buy option that allows you to buy different items.

    That’s no different to the current promotions you can already setup but just worded differently.

    Multi-buy is suppose to be discounts for buying bulk (of the same product)

    eBay have lost the plot. It’s so obvious that no-one at eBay towers has the blindest bit of knowledge about how to run a business.

    It almost seems that sellers have to go to the end of the earth and back just to comply with eBay’s ridiculous changes, just so that they can make the process of buying and selling easier (for both buyers and sellers), only to have eBay change something again and break the fluency.

    They themselves are the cause for most of the problems that contribute to a poor buying and selling experience on eBay.

    • 10 months ago

      The way they’ve shown it in their video is too brief, lacks detail and leads to incorrect assumptions.

      It is different to the other promotions, because it is possible to do it just for individual items. But if you use the route they show in the video and chuck a load of item numbers into the same multi-buy promo, it will treat them as the same thing, which isn’t much different to some of the existing promotion options.

      One way to do it just for each item, is to revise the item individually. Multi-buy options are now in there. I’ve done this as a tester and it seems to work. I edited an item (£25) to have 5%, 10% and 15% discounts for 2, 3 or 4 pieces. I have another group of items within the multi buy promos with the same discount criteria, but the £25 item can’t be mixed of matched with any of them.

      An improvement would be to have the option to treat as group or individual within the promotions. A simple tick box, mix ‘n’ match or specific. This would speed it up for everyone, rather than having to go through 1 by 1 to change things.

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