Meet the Marketplace: OnBuy

By Chris Dawson October 29, 2018 - 11:30 am

Having grown rapidly to now host more than 8 million products on the platform with new sellers signing up quickly, and reporting growing sales, it’s an exciting time for OnBuy.

With categories ranging from jewellery to camera equipment and pet supplies, OnBuy aims to ensure that the buyer has the best possible shopping experience. Having recently partnered with PayPal, both buyers and sellers can benefit from a robust level of security and protection.

In today’s climate, marketplaces are springing up both in the UK and overseas, but it’s rare to find one with such drive and ambition that is simultaneously succeeding in both exponential growth and customer/seller satisfaction. That’s where OnBuy comes in: they’ve taken the time to really think about what sellers and customers want from a marketplace and are the first of its kind to offer a Sales Guarantee, but more of this to come later.

We asked Cas Paton, entrepreneur and founder of to tell us more about the company’s recent developments:

What is OnBuy? is an exciting and motivated online marketplace which offers a variety of products from reputable sellers across hundreds of categories. Operating as the UK’s alternative to Amazon, we launched in 2016. Our platform spans multiple sectors, including Cars, Clothing, Health & Beauty, Tech, Toys and so many more. We have been successful in building a marketplace which benefits both our buyers and sellers.

Our HQ is based in Poole, Dorset, and we have ambitious plans for the future, starting with a European roll-out in 2019. We put our money where our mouth is and we’re really excited for what comes next.

What’s new for sellers?

PayPal Buyer and Seller Protection

Having recently joined forces with global online payment specialists, PayPal, our sellers are increasingly confident thanks to PayPal’s long-standing credibility. All our sellers are now covered by the PayPal Seller Protection scheme for eligible purchases. More than 20 million merchants across the world use the gateway service as it offers an effortless solution. Every transaction made is encrypted and monitored to prevent fraud, email phishing and identity theft.

We are completely separate from any PayPal transactions made – and by that we mean that we are simply the facilitator of transactions, we never hold the sellers’ money. After the item is dispatched, subject to any security checks by PayPal, PayPal pay the merchant directly and they’ll get their money immediately.

Since our partnership with PayPal, we’ve seen incredible growth across the board; we’re signing up new sellers incredibly quickly and watching sales soar. is the first product marketplace to be able to offer PayPal directly supported between PayPal and the seller, since eBay.

Sales Guarantee

We’ve also introduced a Sales Guarantee which gives our standard seller account holders the opportunity to have the next month’s subscription fee waived if they make less than £500 in sales in a month. This innovative and generous add-on is attracting sellers far and wide, as is the first marketplace to offer this in the UK. This is now a permanent feature which we offer to our sellers.

Can you tell us about OnBuy’s latest success stories?

It’s been a year of massive growth and development for the company. With millions invested into the marketplace, we’re in a substantially different position than we were at the beginning of the year.

In addition to partnering with PayPal and introducing our Sales Guarantee, we’ve moved offices to accommodate our growing team, we’ve doubled our staff to address the company’s growing demands and in turn, we’re witnessing phenomenal growth in terms of sales.

Our year-to-date transactions are up 608 per cent on 2017 and web traffic continues to grow exponentially. From 16th-22nd October 2017 to 2018, we are up 1178 per cent (based on comparable users).

We’re hugely proud to have more than 8 million products listed and increased seller sign-ups as a result of strong customer confidence. We’re adding products on a daily basis and our best offers are highlighted via our Deals platform, which provides our customers with access to unmissable savings on top products and brands.

Price competitiveness has been key to our growth; by offering sellers the lowest commission rates around, they can pass these savings on to the customers. We have huge plans in the pipeline for the future, including rolling out to more than 50 countries in 2019. We’re currently undergoing a major recruitment drive to support our aim of having 12 million products listed by the end of 2018.

Why should customers shop with OnBuy?

  • Safe and secure online shopping – we’ve partnered with PayPal to give buyers more payment options such as their existing PayPal balance, linked bank account, and supporting most major credit and debit cards.
  • Huge savings compared to RRP – we keep our prices low by charging sellers a low commission, allowing our sellers to keep their prices as low as possible and therefore giving customers the best deal.
  • Verified product reviews – we encourage our buyers to leave reviews for items to help future buyers make an informed choice.
  • Registered business sellers only – we are consistently selective with the sellers we choose for as we are passionate about the quality of the products on sale.

Selling with OnBuy

We’re keen to make sellers’ lives as easy as possible and thus we use Channel Advisor and Linnworks to ensure integration is easy for sellers. We’re also integrated with Storefeeder, and have other channels coming soon.

Sign up with us before Christmas – it couldn’t be easier! Simply enter your details and register your interest at and our dedicated team will promptly be in touch to help get you live.

OnBuy social channels

  • Darren
    1 year ago

    And yet still no integration for Magento, one of the most used ecommerce platforms around.

    • james
      1 year ago

      i was enticed to try onbuy, largely with their promise of having “integrations” with half the platforms we use (ebay, amazon, shopify), so i was sure it would be a doddle to import our products with all these integrations which should apply to us.

      apparently their idea of an “integration” is that onbuy will accept .csv files, and other sites output .csv files, therefore onbuy is fully integrated with everything.

      that might be okay for single-item listings, but we use variation listings heavily, and there’s no easy way to translate from any other multi-variation .csv to onbuy which i can see.

      if i’m not being clear, what i would expect from a named “integration” with another site, would be similar to the shopify/ebay integration.
      you enter your ebay details into shopify, the app goes and downloads all your ebay listings for you, and puts them on shopify. no macros or vlookups or coding required.

      there was also a lot of banter similar to the article here “…and our dedicated team will promptly be in touch to help get you live” about how much their dedicated team will be hands-on to help with anything you need.
      from my experience that extends as far as “send us your correctly formated onbuy .csv file and we’ll put it in the computer” and not much further.

    • 1 year ago

      Hello Darren, we currently operate in a similar way to Amazon with simple CSV uploads and by using a similar category structure. Our Seller Team are on hand to perform any category mapping required to save sellers time. We are incorporating Magento in 2019 so watch this space – I’m sure you can appreciate as a new marketplace it takes time to integrate with diverse third-party systems.

      Our rates are better than competitors and we’re so confident in our platform that we offer our Sales Guarantee – if you don’t achieve £500 in sales in a month, we’ll waive the following month’s subscription fee! is the first marketplace to offer this in the UK.

      OnBuy is proud to have an ethical approach to how we operate – for example: we do not shirk our UK taxation obligations.

      Please do get in touch if you’d like to learn more about OnBuy and how we can benefit your business and create a new route to market.

      Kind regards,

  • 1 year ago

    On Buy relaunch attempt number #357


    Transactions up by 608% !!! But from WHAT to WHAT ???

    Web traffic up by 1178% Again from WHAT to WHAT???

    You should be presenting the budget


    • 1 year ago

      Hello Andy, OnBuy launched in 2013 and hasn’t relaunched. In 2016, after shareholder changes, we solidified our approach and refined our brand identity. Naturally, we are not publishing actual figures however we did want to highlight our rapid growth.

      Kind regards, OnBuy

  • Alan
    1 year ago

    We’re keen to make sellers’ lives as easy as possible and thus we use Channel Advisor and Linnworks to ensure integration is easy for sellers. We’re also integrated with Storefeeder, and have other channels coming soon.

    Is this on Channel Advisor, as I have been unable to add this marketplace?

    • Is the channel advisor integration fully launched? We can send product information from Channel to create and update products and update inventory levels multiple times a day automatically and receive orders back from On Buy into Channel Advisor?

    • 1 year ago

      Hello Alan, we are currently launching Channel Advisor – we expect this to be live very shortly. We use supported channel systems such as Linnworks, Store Feeder, 247 Commerce etc – please regularly check our integrations page for new channels as many more are coming:

      Please do get in touch if you’d like to learn more about OnBuy and how we can benefit your business and create a new route to market.

      Kind regards, OnBuy

  • Jay
    1 year ago

    We launched there today (actual first lots of products went live today).

    Listing with CSV is similar to Amazon if you’ve ever worked with their flat-files, it’s basically modelled on Amazon. If you know how to fill out the Amazon files you’ll understand OnBuy’s no problem.

    Submitting the listings is easy but not instant. You submit the CSV File through a support ticket. Once received the OnBuy listing team verify that your file is correct, and if so, they proceed to list the products live on the site. Although they advised it could take a few days for our file to be checked by the team, it actually took less than a few hours and by the end of today, we’ve started to see some of our products online.

    Our opinion of the marketplace is that it’s well presented on the front end, the backend is bit lacklustre but functional. Only time will tell for us as to whether our efforts will be successful. For the time being we plan to continue listing our products on the site in hope that this can succeed. We will never know unless we try. We can’t gauge whether we’ll be successful with OnBuy based solely on anyone else’s experience. You just have to try it.

    • 1 year ago

      Hello Jay, thank you for selling through OnBuy and for your feedback. You’re absolutely right, unless you try OnBuy you will never know how profitable it will be!

      Our rates are better than competitors and we’re so confident in our platform that we offer our Sales Guarantee – if you do not achieve £500 in sales in a month, we’ll waive the following month’s subscription fee! is the first marketplace to offer this in the UK so why wouldn’t every seller want to get set up today?!

      Kind regards, OnBuy

    • 1 year ago

      @OnBuy I am not sure your rates are better than your competitors, unless you are aiming at the under £500 market so nobody ever pays fees.

      I currently pay eBay 8.1% so 0.9% less than I would be paying OnBuy @9%

      OnBuy charge £19.00 a month, so £6.00 cheaper than eBay

      If I achieve £500 in sales I would be paying £4.50 more than I pay eBay in commission but still saving £1.50, once I reach £1,000 in sales my OnBuy costs would be £3.00 more expensive than eBay.

      Should I attain £6,000 in sales, a month, my costs would be £54.00 a month more.

      If my maths & assumptions are correct.

    • 1 year ago

      Hi Tyler, our business model is closest to that of Amazon – that said, plenty of eBay sellers choose to sell through OnBuy as a profitable revenue stream. Please contact our sales team to discuss your specific fees and sales potential with OnBuy.

  • 1 year ago

    “Our year-to-date transactions are up 608 per cent on 2017 and web traffic continues to grow exponentially. From 16th-22nd October 2017 to 2018, we are up 1178 per cent (based on comparable users).”

    Number of transactions in 2017?
    Traffic from 16th-22nd October 2017?

    Sat at my desk ready to hand over my money.

    • 1 year ago

      Hello Martin, naturally, we are not sharing actual figures however we did want to highlight our rapid growth.

      Kind regards, OnBuy

  • Jay
    1 year ago

    Let’s just throw some numbers about for arguments sake…

    They’ve got 8 Million items on the site (from what the article says).

    Let’s assume a monthly average conversion ratio of 10% = 800,000 items sold (seem high/low?).

    Let’s assume a conservative average order value of £10.00 (incl. postage) (seem high/low?)

    800,000 items sold per month @ £10.00 per item (incl. postage) = £8,000,000 (million) in sales (seem high/low?)

    Let’s now assume a 9% rake of that £8Million = £720,000 a month (seem high/low?)

    This obviously omits any subscription fees since it would appear many sellers have a 12 month no subscription fee deal.

    Now, eBay’s operating margin June 2018 was around 17%. Let’s assume are about the same leaving an operating income (monthly) of £122,400 (seem high/low?)

    So if sales are up 608% year-on-year, total transactions on the marketplace around the same period last year would be in the region of £1,129,943 (seem high/low?).

    Now, again assume a 9% rake on that and we’re left with £101,694 a month around this time last year (seem high/low?)

    Assuming again a 17% operating margin that’s £17,287 a month around this time last year (seem high/low?)

    Something tells me they’re probably not that profitable, so my original £8Million a month in marketplace sales is probably an over estimate, probably by a long way.

    Though, I’m probably way out, but we’ve no real figures so might as well make them up for the purpose of debate!

    • Offbuy
      1 year ago


      Good stab at doing some numbers but you revenue is way out. Knowing what kind of traffic OnBuy have I think they will be selling 300 items per day at average cost of £20 = £6k per day, £180k per month

      Plus google shopping spend probably £5k per month.

      Oct will see 1..5 time uplift,
      Nov – 2 times
      Dec 2.5 times

      Now do the numbers again. Short versions though 🙂

      Don’t be surprised if they are massively loss making, this project has actually been going for well over 6 years In Various companies. There is no shortage of determination or even cash, but it is so low level in technical approach, buyer experience, and creativity, this story is getting boring.

    • Jay
      1 year ago

      Lol 300 items day. Seems too low that for me. Anyone else fancy having a stab at this? Surely somebody will come up with some numbers we can collectively agree on?

    • 1 year ago

      Hello Jay, we are expanding our UK-based team to meet demand and improving our integration solutions to make it easier for sellers to trade through OnBuy.

      You wouldn’t expect us to share actual figures but the fact that we have grown, are still growing and will continue to do so should give all sellers the confidence that OnBuy is a viable alternative revenue stream to the US-based marketplaces.

      Kind regards, OnBuy

  • 1 year ago

    @Chris Dawson, did you really need to ask:

    What is OnBuy?

    I thought Tamebay had already written an article promoting OnBuy, you need to pay attention.

    With regards Intergrations, Linnworks is expensive unless you are a large business seller and I have no idea about Channel Advisor as they seem secretive about pricing which probably means that I can not afford them.

    Good luck to OnBuy, not sure how well they are really doing but time will tell.

    • 1 year ago

      Not everyone reading Tamebay today was reading it a year ago or even six months ago

    • Darren
      1 year ago

      Agree completely, Linnworks is £150 a month unless you have less than 50 products!

      Channel Advisor doesn’t show their pricing, I NEVER do business with companies that take that approach.

    • 1 year ago

      Channel advisor reps were keep calling me frequently and chasing to switch from Linnworsk to them. I took me at least few phone calls to find their prices as they were keep trying to hide it until they were convenient that I believed how good they are. They promised me my sales go up to the roof just in few months after I sign with them but again they couldn’t explain how they will achieve it. Finally after many phonecalls they told me the most basic subscription will cost me around £1k/month (!). Is Linnworks expensive then? – I don’t think so.

    • 1 year ago

      @Kamil A £1,000.00 vs £150.00 per month is easy to see which is the more expensive.

      Currently I use WPLister which cost me £165.00 for the year, so compare that to paying Linnworks £150.00 x 12 monthly or £1440.00 for the year and I would say Linnworks was expensive.

    • 1 year ago

      Thank you, Tyler. It’s always challenging entering such an established industry but we’re growing rapidly because clearly sellers and buyers want an alternative to the better-known platforms. We have many more surprises in store so expect rapid growth in 2019-20.

      Kind regards, OnBuy

  • 1 year ago

    We signed up with OnBuy pretty much when it started. We also have multi-variation products (as many as 300 variations in some cases) and use Linnworks and their integration works fine for orders and keeping inventory levels up to date.
    But as stated above you can’t list direct from Linnworks, so you need to create a specific csv file, which takes a while to set up, but once it’s done, it’s an easy task to repeat the export with new products.
    The biggest issue we’ve had with OnBuy is sporadic sales. There was nothing for months and then a few sales began to trickle through and there was steady growth up to August this year when we saw our best results – not earth shattering but certainly a useful revenue addition.
    But then sales dropped off a cliff and haven’t recovered since. I contacted OnBuy and they said that they had reduced their promotional efforts while they made the transition to PayPal and that there would be a further promo push in November.
    So, we wait and see. Overall, though if you can get past the listing issue it’s worth a try and may become a viable channel for you in time.

    • 1 year ago

      Thank you for your feedback and continued support, Andrew. One of the reasons we are growing our team is so that focused promotional activity can be maintained whilst other marketing activity is trialled. With a newly improved OnBuy Deals platform plus Black Friday and Christmas on our doorstep, we expect to see sales flying!

      We have huge things planned for 2019 and will be investing heavily in nationwide exposure and launching OnBuy overseas. Watch this space because this is only the beginning!

      Kind regards, OnBuy

  • 1 year ago

    I actually quite like OnBuy.

    We started selling there last January, when the 12 months free subscription was bought in. It got off to a slow start, but has been picking up steadily for us. True it isn’t up to the scale of eBay or Amazon yet, but it’s gone from an order or two a week, to 2-3 orders a day, and is currently doing about 10-15% of what Amazon makes in terms of revenue. The switch to PayPal was definitely a beneficial step change for them.

    What I like about it is that it’s relatively low hassle. The buyers there seem a lot more rational and less stressed than Amazon buyers. You don’t have the daily dread of “is today the day I get an A-Z claim or even suspended for something totally out of my control”. I can’t speak about the other integrations, but we use the Linnworks integration and it works well (it needs an occasional prod, but that’s true of pretty much all integrations). The support guys are clearly a small team, but they are very helpful and know what they are talking about.

    There are areas for improvement; reporting is minimal, and managing inventory could be a bit easier. Submitting files of new product files to Support is a bit of a pain but overall something I quite like, as it means they’ll be able to keep better control of their catalogue data (a recurrent problem with Amazon).

    So I hope OnBuy continues to succeed and grow; it’s really nice to see a home-grown IT business taking on the US giants and making a decent fist of it.

    • 1 year ago

      Thank you for your feedback and continued support, Alonicus.

      Kind regards, OnBuy

  • Al
    1 year ago

    I have been spammed by Onbuy this Tuesday afternoon, trying to sign me up as a seller.

    • 1 year ago

      Hello Al, I can assure you that we never ‘spam’ sellers. We specifically target sellers that we feel have great sales potential and will mutually benefit from working with OnBuy.

      Most potential sellers are keen to learn more about us. Plus, with better rates than key competitors and our Sales Guarantee (which means if you don’t achieve £500 in sales in a month, we’ll waive the following month’s subscription fee!), surely you’ve nothing to lose and everything to gain by signing up?!

      Kind regards, OnBuy

    • Al
      1 year ago

      Onbuy, I did not sign-up to your email list, I do not know how you got hold of my email, your email was unsolicited, and therefore is SPAM. You have now SPAMMED me for a second time this morning. I never buy anything/subscribe to from a SPAM email.

    • 1 year ago


      When you say you never spam sellers, I am not sure that is correct.

      I have had messages from you promoting your service which is ok as I did register for updates etc.

      But this morning I have just had the same email to an address that I only use on eBay under the Business seller information.

    • Al
      1 year ago

      “But this morning I have just had the same email to an address that I only use on eBay under the Business seller information.”

      Thanks, that might explain where they obtained my email from.

    • 1 year ago

      Hi both, as previously mentioned we specifically target sellers that we feel have great sales potential and will mutually benefit from working with OnBuy – that is not the same as spam which targets a cold or misaligned audience.

      Every email has the option to unsubscribe, once done that email address will not be contacted again.

    • james
      1 year ago

      “that is not the same as spam”
      Yes, it’s exactly the same as spam. it is spam.

      1. …unsolicited messages sent over the Internet… for the purposes of advertising…etc.

      that’s the (abridged) definition of spam, you can’t just re-define what spam is to put yourself outside of it. unsolicited advertising emails are definitively spam.

      “Every email has the option to unsubscribe”
      tell that to the GDPR. Subscribing people to a mailing list without explicit consent is kinda illegal these days. unsubscribe link or no.
      harvesting those contact details from your competitor’s website doubly so.
      ( )

  • 1 year ago

    More needs to be done on the advertising side of things. We are averaging 50 – 70 orders a day on Amazon and also on Ebay and we are doing 1-2 orders a week with OnBuy. All three have the same listings on them. It’s OK attracting sellers but you now need to concentrate on attracting buyers.

    • 1 year ago

      Hi Tony, I can assure you this is exactly where our marketing focus is. Regarding increasing your sales, it’s best to speak to your Account Manager but broadly speaking the sellers that exceed their sales targets list a full range of products with us, always set up deals and take advantage of our reduced rates to reduce down the sales price whilst maintaining margin.
      We are investing millions into marketing in 19/20 and we expect things to continually improve.

    • 1 year ago

      I would say we have nearly 700 different items, we are the only seller selling on OnBuy with these products (full range of products). OnBuy price is the same price as ebay and amazon and we are the cheapest items of the same line that other people are selling with a different manufacturer. So why would we need to make items cheaper or set up deals. If you have not got footfall then you cannot sell anything. You don’t see adverts on tele, internet or anywhere else so how can buyers find you?
      Also you don’t have connections to Zenstores or Woocommerce either which makes things very difficult and I have seen a lot of people on here also saying the same thing about connecting to other sites as well

    • james
      1 year ago

      they advertise on google shopping, so if you did make your price a bit lower, reflecting onbuy’s lower fees, then anyone shopping on google should, in theory, be attracted to the lowest available price, no?

      if you’re the same price as amazon, ebay, and then this third option you never heard of, what’s to prompt a user to try onBuy instead of the old guard?

      once (if) onbuy get better known, and have a reputation for being cheaper than ebay & amazon, then word of mouth and reputation does the trick.

      you kinda need to help others to help you sometimes.
      be the advert you are looking for.

    • 1 year ago

      Don’t agree on that one. I’m paying OnBuy to get me buyers, that’s the whole point of using these places. If all they are using is Google Shopping then I won’t be renewing when my 12 months is up as I’m getting better results using Google Shopping for my Woocommerce store which averages 15 sales a day compared to OnBuy’s 1-2 a week. I will use the money more wisely on the website than on this platform. All I’m doing is making a living for OnBuy not myself. If OnBuy does not advertise for buyers then sellers are going to get no where. The only place I have seen an advert for OnBuy is on here (Tamebay) which is for sellers.

    • 1 year ago

      @OnBuy What are these reduced rates that you talk of?

      My response above shows that I would pay more to you than I would to eBay

      @James Why should the seller be the one to lower their prices to attract business to OnBuy? Especially if they will be getting the sale on eBay / Amazon anyway?

      Nearly everything I sell on eBay I also sell on Amazon, On Amazon I get 10-20% more for my items.

  • Jay
    1 year ago

    I find that I have eBay customers AND Amazon customers (the two are not the same) and therefore I have relatively equal volume of business across the two channels.

    OnBuy therefore have to develop their own set of customers. I don’t see how taking eBay’s or Amazon’s existing customers is of any benefit to any Seller already selling on eBay and/or Amazon, but will only seek to benefit OnBuy themselves.

    Of course, OnBuy as a business will see obtaining market share from both eBay and Amazon as a success to “their” business but it is of little benefit to actual sellers, which in turn is of little benefit to OnBuy (see the problem?)

    So…. Try attracting new customers, those not already shopping online or at eBay, Amazon etc as this is where the real value to sellers lies, and ultimately if OnBuy wants to be successful this is where OnBuy should be focusing it’s efforts if it plans to target and lure existing eBay and Amazon sellers. Otherwise they’re not really adding any value for us sellers at all.

    It’s not a “new venue” on which to sell our products we want. We want new customers, we want eBay, Amazon AND OnBuy customers and not just the same customers shopping on a different site. That’s of no use to my business.

  • Jonah
    1 year ago

    Surely, if the rules of the cartel are not applied, then increased competition in the online platform marketplace should in reality lead to a decrease in fees for sellers?
    Something to think about.

    • Jay
      1 year ago


      Some might disagree, but I don’t think the addition of one new marketplace (i.e. OnBuy) is enough to start thinking about lower fees.

      I think we’re a few 10’s or perhaps 100’s of popular marketplaces away from reaching that stage.

    • 1 year ago

      One would be enough. But it’s got to be big enough to get in front of people’s faces. Just taking money off sellers and spamming other sellers is not going to make it, that is not a advertising marketing strategy. We need somebody like Facebook or Google to make a marketplace. Somebody big enough to advertise out there to buyers and sellers that there is another alternative platform out there. Not just another

  • 1 year ago

    I have been an onbuy seller for a few years now, and the rate of sales has improved dramatically since I first started. True its not at the scale of ebay or Amazon (yet), but then every sale that comes through Onbuy is one that doesn’t involve all the hoops and jumps that the other platforms insist upon.
    The customers are far more relaxed about the service and delivery and so we have a dramatic difference in communication with the buyers – none of the “ebay whingers” we have all come to expect !!

    I am a pretty level headed chap, and in no way biased to supply this comment, but I would urge all sellers that are able, to give onbuy a try.
    You may be surprised !
    They are still I believe, waiving the monthly fee.

  • Michelle
    1 year ago

    are there any plans to incorporate click and drop?

    • Jay
      1 year ago


      I’m all for OnBuy, we sell on there too. There’s just not a lot happening from OnBuy on the advertising side. Maybe they are advertsing but just haven’t got the budget for scale yet. In either case, I’m not hearing about OnBuy anywhere, so can’t be advertising in the right places or not spending enough. I see and hear about both Amazon and eBay daily. From TV to Radio. Both are massive advertising channels and this is where they should be.

      My thoughts are (maybe I’m wrong?), is that OnBuy themselves are pleased with the growth and performance of their business in these early stages.

      The problem is when you spread these sales across the number of sellers on OnBuy already, you’ve likely no single seller really doing anything to write home about.

      So we’ve got a situation where OnBuy are reasonably happy with themselves, and sellers are just, well, waiting for the punters to walk through the door.

      Could this be the reason for the lack of substantial advertising? I mean if your sales are up 800% (or whatever the figure was) with what you’re already doing, then why the heck would you spend thousands of pounds on advertising.

      You’d just keep doing what you’re doing no?

  • Karl
    1 year ago

    I think I signed up for OnBuy back when no one was actually selling, so in the very early stages and was told that I’d receive a call back about more information. I then tried again after a couple of months after it popping back in my head and still had no responce. By the second time there were listings slowly being implemented onto the site.
    I am intrigued now if I maybe put on my main selling items from eBay onto OnBuy to see what happens. I know eBay is my main selling platform but if I can get a few more extra sales then it’s all profit.
    If the guy replying from OnBuy see’s this can you advise how long it may take for a response to get started?

  • 1 year ago

    For individual queries please register your interest at or contact your account manager who’ll be happy to assist you

  • NorthCrystal
    1 year ago

    Our business had applied to start selling on the platform (a bit bizarre requirement if you ask me).

    Never got response… Hmm.

    We’re small but fast growing seller (25k turnover this year).

    Today got *spam* email from them titled “OnBuy Seller Invitation” .

    The email appears to have recipients harvested from Amazon…

    I would still need to apply to sell on OnBuy.

    They can’t be serious.

  • Jay
    1 year ago

    Downfall for OnBuy, they won’t accept Used products without Barcodes. That’s a sh*t ton of eBay sellers isolated. Such a silly limitation when you’re trying to grow your seller base.

    Besides eBay there’s no other place in the UK to sell used items in large volume, so I don’t understand why OnBuy are disregarding this market. Furthermore, eBay openly encourage private sellers to “sell” because apparently those that “sell” tend to “buy more on eBay” thus spending the proceeds back into eBay.

    OnBuy on the otherhand don’t seem interested in this… they must have their reasons, but makes no sense to me at this early stage. I’d be accepting sellers from all avenues, so long as they’re based in the UK and can PROVE it.

    To me it looks like OnBuy are trying to be like “Amazon Marketplace” (not Amazon as a company)… but I think a nice equal dose of both “ebay” and “amazon” would be a good combination for success.

    Just take what’s great from both marketplaces and combine that into a place that will attract both types of sellers, and leave all the nonsense you see us sellers on here complaining about out of any of it.

    I understand the need for wanting “controlled growth”, but seriously, if you’re really going to compete in this field you can’t limit your product selection criteria in this way.

    OnBuy aern’t really bringing anything unqiue to the table, they’re not Etsy, nor Notonthehighstreet, so I don’t really understand this selective criteria so early on.

    • james
      1 year ago

      according to their info (if i recall right), they do accept listings for used products, only new condition listings need barcodes.
      however, you can’t add a product to the catalogue in any condition, without a barcode, and can’t sell a product that isn’t in the catalogue.
      if it’s already in the catalogue, it already has a barcode.
      bit of a catch-22 to be fair.

      on the other hand, it’s not a great hurdle.
      register on GS1 and make yourself some barcodes.

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