Magento platform major update for SME merchants

By Chris Dawson October 9, 2018 - 11:00 am

At MagentoLive Europe today, Adobe unveiled a major update of the Magento platform to empower small-and-mid-market merchants to extend the lead in commerce innovation and agility. You can read more here

“Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies struggle to consistently deliver personalized experiences across the myriad of touchpoints, data and content. The innovations we are bringing to market enable companies of all sizes and industries to drive stronger customer engagement and make every experience shoppable.”
– Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento

Magento platform SMB Capabilities

The latest release of the Magento platform, underpinning Magento Commerce Cloud, incorporates significant community contributions and brings to market new merchant and developer experience advancements. Merchants and developers will be able to:

  • Analyze and optimize shopping experiences

    Analytics and optimization capabilities for enterprises are extending to SMBs. Integration of Launch, by Adobe, with Magento helps merchants quickly analyze commerce data and optimize shopping experiences.

  • Reach new audiences

    Magento now integrates with Amazon Sales Channel to allow merchants to seamlessly sync Magento stores to expand reach and efficiently promote, sell and fulfill across channels. Integrations with Google Merchant Center and Advertising Channels for Google Smart Shopping Campaigns enable merchants to create and advertise branded campaigns.

  • Rapidly create engaging site content

    Today’s online marketers play an increasingly creative role in the evolution of the online site experience, and demand access to powerful content creation tools that allow them to continuously design, test and launch new site content. New PageBuilder, a powerful drag-and-drop editing tool for site content, enables merchants to create a best-in-class shopping experience without creative limits or the need for developer support.

  • Create high-conversion mobile experiences

    While mobile commerce continues to grow, merchants struggle with low conversion rates and the complexity of building and managing multiple experiences across channels. The new Magento Progressive Web Applications (PWA) Studio enables merchants and developers to create reliable, fast and engaging mobile experiences to boost conversion rates and increase engagement.

  • Streamline payment and risk management

    Merchants struggle to keep up with consumer adoption of alternative payment services and digital wallets, resulting in frustration at the checkout. With the launch of Magento Payments, merchants can now instantly accept payments from customers. Merchants also benefit from including offering the right tenders managing operations with minimal effort and receiving protection from fraud and chargebacks.

  • Improve performance and usability

    The introduction of Bulk APIs and Asynchronous APIs advance the usability and performance of integrations with Magento. The release also marks an important investment in Magento Open Source with key capabilities like multi-source inventory, PWA and GraphQL as well as ElasticSearch and Rabbit Message Queues.

  • Streamline Product Information Management & Reviews

    With the addition of Akeneo PIM and Yotpo ratings and reviews to the Magento Premier Technology Partner program, merchants can capitalize on the value of high-quality product information and social validation to maximize conversions and minimize product returns.

Adobe also announced today that Magento Commerce Cloud is being integrated into Adobe Experience Cloud, giving greater capabilities to enterprise retailers.

  • 11 months ago

    “Magento now integrates with Amazon Sales Channel to allow merchants to seamlessly sync Magento stores to expand reach and efficiently promote, sell and fulfill”

    I always wondered why eBay did not do the same when they owned Magento

    • Darren
      11 months ago

      They did, they made a deal with M2E to provide a free Magento – ebay integration. When ebay offloaded Magento M2Epro continued but now you have to pay if you exceed their threshold.

    • 11 months ago

      @ Darren You can also use M2E with Amazon but If I read the above right then the Amazon market place will be part of the Magento core rather than a plugin that has to be paid for if you do more than £X Amount of business

      If they had done the same then it would still be part of the core

      Adding Google shopping built in is also a plus

      I will look at Magento again in the new year at the minute it is to expensive to use M2E

    • Darren
      11 months ago

      I am currently using M2E for ebay and Amazon but hope to switch to the new Magento Sales Channel for Amazon when it comes out. Like you say everybody wants a % of your business. I’d much rather pay for the extension or in this case get it for free!

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