20th Anniversary Amazon UK Time Line

By Chris Dawson October 28, 2018 - 11:00 am

To mark the 20th anniversary of Amazon launching in the UK, we’ve listed some of the milestones in the marketplace’s history to create an Amazon UK Time Line:

1998 Launch of
Begins selling books
Opens Fulfilment Centre in Marston Gate, United Kingdom
Launches Amazon Associates Program
1999 Opens Music Store
2000 Opens DVD/Video Store
Opens Software & Video Games Store
2001 Opens Electronics & Photo Store
Opens Toys & Games Store
2002 Launches Marketplace
2003 Launches Free Shipping in the UK for orders over £39
Launches Amazon Web Services
Opens Home & Garden Store
Lowers Free Shipping Threshold to £25
2004 Opens Fulfilment Centre in Gourock, Scotland
Lowers Free Super Saver Delivery Threshold to £15
Launches DVD Rental Service
2005 Launches Search Inside!TM
Opens Fulfilment Centre in Glenrothes, Scotland
2006 Launches Wedding List Service
Opens Customer Service Centre in Cork, Ireland
2007 Launches Sports & Leisure Store
Launches Jewellery & Watches Store
Launches Amazon Prime
Launches Baby Store
Launches Shoes Store
2008 Opens Fulfilment Centre in Swansea Bay, Wales
Launches Health & Beauty Store
Launches DIY & Tools Store
Launches Clothing Store
Lowers Free Shipping threshold to £5
Introduces Print on Demand Programme for books
Launches MP3 Store
2009 Launches Office Supplies Store
Launches Lighting Store
Launches Outlet store
Launches Credit Card
Launches Car & Motorbike store
Lowers Free Shipping Threshold to £0
Introduces Free Shipping Threshold of £25 in Ireland
Kindle with International Wireless available to UK customers
Launches Shopping App for iPhone and iPod touch
Launches Frustration-Free Packaging Initiative
2010 Launches Amazon MP3 App for Android™
Launches Universal Wish List
Launches Musical Instruments & DJ Store
Launches Grocery Store
Launches Kindle Store in the UK
Launches Kindle Direct Publishing
Opens Fulfilment Centre in Peterborough, England
Opens Fulfilment Centre in Doncaster, England
Launches Pet Supplies Store
Launches Free Shipping to 27 Countries
Launches Black Friday Deals Week
Launches Amazon Windowshop for iPad
2011 Launches Amazon App for Android with barcode scanning feature
Launches Checkout by Amazon in the UK
Launches All-new Kindle in the UK
Opens Customer Service Centre in Edinburgh, Scotland
Opens Fulfilment Centre in Rugeley, England
Opens Fulfilment Centre in Dunfermline, Scotland
2012 M&S Outlet launches on Amazon Webstore
Launches Kindle Touch and Kindle Touch 3G
Launches Createspace publishing platform in Europe
Sales of Kindle books overtake sales of print books on
Launches Amazon Appstore in Europe
Launches Amazon Cloud Drive in the UK
Launches the all-new Kindle, Kindle Fire and Kindle Fire HD
Launches Amazon Cloud Player in the UK
Launches Amazon Family in the UK
2013 Launches Kindle Fire HD 8.9″
Secures new Office Location in Central London
Launches outdoor furniture range Strathwood
Launches limited edition collection by Meadham Kirchhoff for Amazon Fashion
Introduces Amazon AutoRip for Customers in the UK
Introduces the All-New Kindle Paperwhite—The 6th Generation of Kindle
Celebrates its 15th anniversary
Launches Kindle Fire HDX
Launches Amazon Coins for Kindle Fire Customers in the UK
Launches Designer Jewellery Boutique
2014 Launches Men’s Grooming Store
Offers Sunday deliveries via the Amazon Logistics service
Launches Luxury Beauty Store
Launches Amazon Student
Launches Prime Instant Video (later renamed Amazon Prime Video)
Launches Home Automation Store
Launches Amazon Student
TfL and Amazon team up to introduce Amazon Lockers on London Underground
Launches Appstore Developer Select Programme in the UK
Launches Two-Day Delivery for UK customers for products stored in Amazon Fulfilment Centres across Europe
Announces major new London office to open in 2017
Launches Login and Pay with Amazon in Europe
Launches Two All-New Kindles
Launches the All-New Fire HDX
Launches Kindle Unlimited: Unlimited Reading and Listening on Any Device
Launches Kindle First – Exclusive Early Access to New Books Every Month
Launches Amazon Fire Smartphone in the UK
Announces more than 16,000 Pickup Locations in the UK – including Post Office branches
2015 Announces record hiring in European Union
Sunday deliveries more than quadruple year on year
Introduces Fire TV Stick in the UK
Launches Amazon Local
Opens Fulfilment Centre In Dunstable, England
Launches Fire for Kids Unlimited
Launches New Kindle Paperwhite
Launches Prime Now: One-Hour Delivery on over Ten Thousand Items
Launches First Ever Prime Day, Breaking Global Records
Opens 46,000 sq ft Fashion Photography Studio in London
Introduces Free Standard Delivery to Pickup Locations for All
Opens Second Fulfilment Centre in Doncaster, England
Expands Kindle Scout Publishing Internationally
Launches Fire TV with 4K Ultra HD and Fire TV Stick with Voice Remote
Launches Business, Industrial & Scientific Supplies Store
Launches Kids Love Books
Launches Amazon Pantry
2016 Launches ad-free Prime Stations and Lyrics on Prime Music in the UK
Introduces Amazon Web Services to Customers from Data Centers in the UK
Opens Fulfilment Centre in Leicestershire, England
Opens Fulfilment Centre in Manchester, England
Introduces Kindle Oasis
Launches Pan-European Fulfilment Programme to boost SME exports
Launches AmazonFresh in London, England
Announces a Partnership with UK Government to Explore Drone Delivery
Launches Unlimited Online Storage Plan in the UK
Launches Amazon Dash Button in the UK
Launches Amazon Women in Innovation Bursary at Leading UK Universities
Launches the Amazon Fire HD 8 Tablet
Launches Alexa Skills Kit and Alexa Voice Service in the UK
Introduces the Alexa Prize to Advance Conversational Artificial Intelligence
Introduces Twitch Prime
Launches Academy to Enable SME Growth Through E-commerce and Exports
Launches Echo Dot in the UK
Launches Amazon Music Unlimited in the UK
The Grand Tour breaks viewership records during launch weekend on Prime Video
2017 Introduces Free Building and Hosting of Most Alexa Skills Using AWS for Developers
Launches Amazon Business in the UK
Introduces the 7-Mic Voice Processing Technology from Amazon Echo to Third Party Device Makers
Introduces Prime Live Events
Opens Fulfilment Centre in Daventry, England
Introduces Prime Reading
Launches Amazon Channels in the UK
Third Annual Prime Day is Biggest Global Shopping Event in Amazon History
Opens New UK Head Office in Shoreditch
David Leadbeater’s The Relic Hunters Crowned Winner of the First English Language Kindle Storyteller Award
Launches the Amazon Fire HD 10 Tablet
Brings Echo Show to the UK
Launches the Kindle Oasis
Opens New Development Centre in Cambridge
Launches AmazonSmile in the UK
Launches the Amazon Prime Video App on Apple TV in Over 100 Countries
2018 Launches Transparent Ad Marketplace in Europe
Opens a new Fulfilment Centre in Rugby
Invites registered UK charities to join AmazonSmile
Launches Amazon Home Services in the UK
Deploys Solar Systems Across UK Fulfilment Centres
Announces New Echo Devices
Introduces the All-New Amazon Fire HD 8
Amazon Fashion Hosts A ‘first of its kind’ pop-up shopping experience

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


Amazon started as online book store and has grown to be the worlds largest online retailer.

See More Companies >

Recent Comments

3 hours ago
Alan Paterson: @ dav, well at least you acknowledge I am right and everyone else is wrong....
3 hours ago
Alan Paterson: @ jim, I think Dav got dropped on his head when he was young. is...
5 hours ago
Seamus Breslin: A massive congrats to Brad and Rob, and all the team at Rarewaves—from all the...
7 hours ago
jim: soDAV whats your agenda, what do you wish for, what would you have happen ebay to...