The 2nd annual Etsy Labour Day Sale is coming
The Etsy Labour Day Sale will be returning to the marketplace for 4 days from the 30th of August and the event is open to Etsy sellers all over the world.
The marketplace says that they will be driving traffic to Etsy Labour Day Sale items through marketing emails, site banners and social media. But this marketing will be visible only to shoppers in the USA. However, merchants outside the USA shouldn’t despair because any seller around the world who ships to the US can participate. The Etsy Labour Day Sales Event will be visible to US shoppers between 30th August and 3rd September.
Labour Day is a major sale occasion in the US that marks the unofficial end of the summer season. Consider running a sale to clear out summer inventory, preview your autumn inventory, or attract Labour Day shoppers looking for deals. Labour Day also overlaps with the back-to-school shopping season, so consider running a sale to attract shoppers looking for clothes, school supplies (e.g., planners, notebooks and backpacks), tech accessories, and dorm decor.
How to get involved in the Etsy Labour Day Sale
You’ll need to log in to your seller account and ‘Create a sale’ by discounting your listings between 10% and 60% during the sales event. Merchants can also now use the Sales and Coupons tool to create a specific Labour Day sale in just one click. Any and all items that meet the criteria for the sales event could be featured in promotional marketing. And if you already have a sale scheduled over the dates, it will automatically be included in the Labour Day Sales event.
You can find full details of the sales event on this page.
How did the Labour Day Sale go for you last year? Did you get involved and did you enjoy an uplift in sales? Let us know.