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About
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With the sun shining, the schools breaking up for the summer holidays and the country about to depart these shores for their summer holidays, Christmas seems a long way off but it is time to start preparing for the Christmas countdown and to get your peak selling action plan in place.

Christmas is a crucial time of year for many retailers with Black Friday traditionally marking the day that retailers bank accounts move from their overdraft into the Black. It's critical that you make the most of the season to set yourself up for the year ahead.

To help you best capitalise on the increased trade over the holiday period Currencies Direct are holding a Christmas Countdown Webinar on Thursday the 26th of July. The webinar will provide you with a sled load of advanced ecommerce tips and advice to help you maximise your potential business over the festive period.

Here’s a sneak peek at some of the things the webinar will be covering…

  • Key sales dates for 2018/19 – Learn more about when you can expect a spike in sales and how to timetable deliveries to ensure your customers aren’t left disappointed at Christmas.
  • How to increase sales in international markets – Find out more about the nuances of the international market and how it can differ from selling domestically.
  • Effective international pricing and promotions – We’ll cover different price expectations for international customers and how currency movements can impact your bottom line.
  • Managing cash flow during the festive frenzy – Learn how to maximise your profits over the Christmas period by managing your money effectively and protecting yourself from unfavourable shifts in the currency market.
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