eBay takes on Amazon Prime Day 2018 with 20% discounts on 20 retailers

By Dan Wilson July 16, 2018 - 11:57 am

It’s not surprising to note that today, Amazon Prime Day 2018, is also seeing a bit of a bonanza for eBay. They’ve announced a slew of deals and discounts on from a variety of brands that you might want to check out. The PLAY20 event (that’s the coupon code you need for the selected retailers) offers a 20% discount on 20 retailers and you can find the landing page with more details here.

Among the names involved, among others, are; AO, Google UK, Superdry, Simplybe , Boohoo, Littlewoods-clearance and Samsung UK.

It started at 10am this morning (yes, a full two hours before Prime deals start to fizz) and will continue until midnight on Thursday. There’s a minimum spend of £20 and a maximum discount of £100. And beware, make sure you browse properly and fill your basket, because the coupon code can only be used the once.

Of course, this is no bad thing. With the World Cup and Wimbledon over, the school holidays already underway or on the horizon, and the weather starting (perhaps) to change, it’s a good chance to get shopping and ecommerce to the front of mind of consumers again. And, whilst Amazon might be setting the pace and naming the date, that doesn’t mean that merchants can’t and won’t benefit from a general “halo affect” as the various publicity machines bring people online and they start shopping.

That said, from a merchant perspective, it is a little irksome that there isn’t a way for small merchants to get involved with this promotion on eBay in the same way that Amazon sellers can with Prime Day. But there have been several sitewide price promotions and coupon events recently that have included all eBay merchants.

Don’t forget to stay in touch over the next few days as the online summer discount feeding frenzy develops and let us know whether eBay’s efforts or Amazon Prime Day 2018 have a positive influence of your sales.

  • 3 years ago

    Great thinking from ebay, currently running a 20% offer for anything over £50 yet no one knows about it as ebay are testing the banners at the bottom of the page and not applying the discount till checkout. Yet the big companies come along and they are happy to promote their sales.

  • 3 years ago

    Yes Rob, I am starting thinking the real reason they’re hiding offers made by us little guys, is so they can make a big deal of the offers by the big guys.

    The official reason, that buyers are getting some sort of ‘sale fatigue’ but only from the offers that some sellers run, stinks of BS.

    Fact is, these offers – like 20% off when you spend £50 – are BETTER than the likes of Argos can generally offer on a day to day basis (not counting stock that they’re trying to get rid of hard and fast) Ebay wants the home page to have the wow factor and best offers. But if we’re making better offers, that can be seen as undermining their impact.

    • james
      3 years ago

      the “big home & garden promo” we were invited to a few weeks ago…. what a joke.

      supposedly this was ebay’s foray into making the little guys feel we’re treated equally with the big guys, ebay will go out their way to create a promo that’s not full of Argos and Homebase. neat idea in theory. in practice it made you realise they really do only care about the big guys.

      we were told it would be prominently featured on the home page, no, it was one small box waaaaaaaaaaay down the homepage, where nobody ever goes.

      we were told it was a minimum of 10% discount to qualify, several other sellers on the promo showed 0% discount

      we discounted between 10% – 30%. ebay’s promo box stated “save up to 15%”
      when we had literally dozens of 20% & 30% off lines showing.

      how hard is it to just tell the truth ebay? is it really that difficult for you?
      it’s like ebay think “tell them whatever, who cares, they’re only little guys, they don’t like us lying then they can go sell on amazon”.

      how are you supposed to build trust with people when you have such an aversion to simple truth?
      and this was your attempt to placate small sellers who feel we get shoved in a tiny box way down the bottom – by shoving us in a tiny box way down the bottom.

      Argos were, as ever, splattered all over the deals pages that week.

  • Rob
    3 years ago

    Can just imagine the algorithm that ebay set for it now.
    One seller selling item for £100 and offering 20% off. Another seller selling at £80 and offering £5 off.
    Yet the 20% gets all the attention as they are offering a better discount even thou the other is a better price but no knows this as the discount is hidden.

  • Dave
    3 years ago

    Just having a look at this…. One seller on there has a feedback of 1. Literally 1.

    One rule for us……

    • SAM
      3 years ago

      Samsung on rule for their corporate buddies and another for the rest. None of the so called fake sales we seen were worth it.

      Plastering their pages with over priced “dead” retailers like PCWorld and Argos is just playing more and more into Amazons hands in the long term.

    • Rob
      3 years ago

      Could not agree more with the one rule for the big sellers and another for the small sellers. Just gone through the list of sellers included in the 20% promotion and about half have a sale on so the price reflects the sale price.
      Last week when I ran a promotion no 20% off banner and no 20% off the original price till they hit the buy it now button and had already committed to the original buy it now price.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.


eBay’s mission is to be the world’s favourite destination for discovering great value and unique selection


Amazon started as online book store and has grown to be the worlds largest online retailer.

See More Companies >

Recent Comments

13 hours ago
Trumpton: What a load of rubbish. Its just people panicing because of a world shortage of...
14 hours ago
Jonah: When is the UK star seller program launching? I suppose it’s not and all we...
14 hours ago
paul: Depressing . If you search my category it is already filled with Chinese sellers.Many of them...
16 hours ago
Hannah: Rubbish, fuel was running out 4 days before it hit the headlines. When it did,...