8 Top UK marketplaces ranked by traffic – July 2018
In February this year, we looked at the 8 Top UK marketplaces ranked by traffic. If you want sales then go where the consumers are would seem to make sense so today we revisit the stats to see how the marketplaces are performing in comparison with each other.
This isn’t intended to be a one stop guide as to which UK marketplaces you sell on. Traffic to some marketplaces (e.g. Tesco, Halfords and Game) is impossible to judge as they are also retailers in their own right. Others which may be of interest (e.g. Zalando and Alibaba have masses of traffic but perhaps not in the UK). Today we’re focusing purely on the marketplaces where UK traffic is clearly segregated.
Our primary source for the data is Alexa. This is not a definitive guide to the traffic reported by the marketplaces but has been used as it is a common source readily available for comparison. Data for the marketplaces ranked by traffic was sourced on the 22/7/18.
It is very apparent from tracking the data that marketplaces almost without exception see a significant dip in traffic over the summer months. We’ll be revisiting the data again after Christmas 2018 to see who the winners and losers are compared to the same period last year.
58.2% of Amazon.co.uk‘s traffic comes from within the UK with around 15% split between China (7.1%) , the US (6.8%), and Japan (4.8%). Only 2.8% of traffic comes from Ireland. Since February, China has overtaken Japan in terms of traffic.
Following what has to be expected as heavy traffic over the winter from the holiday season, Amazon’s traffic has dipped but is still considerably higher than the same time last year.
70.8% of eBay.co.uk‘s traffic comes from within the UK with a further 8% split between the US (2.9%), China (2.1%), France (1.7%) and Ireland (1.3%).
Having seen steady declines in traffic for the 12 months to February, eBay UK traffic has had boost in the second quarter of 2018 which peaked in June. This has seen eBay’s UK traffic ranking rise from position 10 to position 8, putting the marketplace ahead of Twitter (in ninth place) and Reddit (tenth).
Gumtree attract a massive 82.6% of traffic from within the UK with a further 2.1% from the US, 1.1% from Franace with India 1.0% and Ireland 0.9% being the next biggest contributors to Gumtree’s traffic.
Last year we saw a massive rise in the use of Gumtree from April through to October, but in 2018 a similar pattern has failed to emerge, reflected in Gumtree dropping a couple of places in the Alexa rankings.
The bulk (61.1%) of Etsy‘s traffic according to Alexa comes from the US with the UK being their second biggest market in terms of traffic at 5.6% of their total traffic. Canada (3.6%), France (2.8%) and Germany (2.7%) are also worth noting.
If we discount the massive upward blip in traffic over the Christmas period, Etsy have seen their traffic slowly rise over the past year. This will be an interesting one to watch as Etsy raise fees and start to spend more on advertising which is their stated intention.
67.9% of NotOnTheHighStreet‘s traffic comes from the UK, with a 8.3% coming from the US. India accounts for 3.3% of Notonthehighstreet’s traffic with Ireland and South Africa both accounting for 1.3%.
As we saw last year, NotOnTheHighStreet’s traffic has bombed during the summer months which is reflected in the UK and Global Alexa rankings. If you are a merchant on this marketplace then you should be considering it as a venue where Christmas is of paramount importance and ensuring that you use the summer months to prepare your stock and listings to take full advantage of the late November through to February key selling period.
OnBuy who bill themselves as a “British marketplace”, having jumped one place in Tamebay’s 8 Top UK marketplaces rankings, get 74.9% of their traffic from the UK with 7.3% attributed to the US.
Having seen the fledgling marketplace’s traffic rise steadily in their early growth period, it’s dipped very slightly in the past month so this is one to watch. We know that they have had considerable investment and have recently been announcing new multichannel management tool integrations and after the summer the Black Friday and Christmas period will be the true test of how their traffic grows.
Yumbles‘ traffic in the UK has shot up from 53.1% their total in February this year to 72.2% of their total this July. As a largely food marketplace, this may be reflective of unwillingness to ship perishable goods overseas during the extended period of hot weather the UK has recently experienced – in face Yumbles warned consumers that domestic UK deliveries may be delayed as suppliers are unable to cope with the heatwave and goods may simply get baked in the back of a courier van.
Yumbles has however shot up the UK Alexa rankings in traffic terms and having seen their low point in the year fall in August, traffic so far this summer is considerably higher year on year.
Flubit attracts 59.2% of traffic from the UK according to Alexa with no other country being particularly noteworthy. In the last quarter Flubit’s traffic as totally bombed, but this shouldn’t be a huge surprise following their announcement that they are quitting their strategy of being a marketplace where you can buy at a lower price than on Amazon and have divested their marketplace to MonetaryUnit to become a blockchain cryptocurrency marketplace.
OnBuy were down a lot for some Paypal thing, they kept sending us emails even though we are not selling on there.
However they seemed to have got their act together a bit more, that launch couple years ago was NOT planned well, and they were not shy of telling a few porkies.
We had a look at them again the other day. Kinda felt a bit ripped of at the end of it. However things change, and you live and learn.
Zero chance they are getting a subscription but they seem to be offering some pay £20 for a year or something. The Fees are not that much different from eBay anyway, but maybe we won’t get hammered with stealth fees.
Biggest draw to us they seem to have some actual sellers from our sector at last and a couple of good ones not just the normal barcode shifters, and they are actually getting some sales.
So we are going to get some stock on it, as I have said before we really need a new marketplace in the UK. Amazon are just so dominant and eBay is just at it these days, picking our pockets every chance they can get.
yes, just had a message today from Ebay announcing that sellers with higher than average return requests are going to get charged an extra 4% on FVF from 1 October ???
Yumbles? never heard of it.