Share:
POST
TWEET
SHARE
SHARE
EMAIL

Microsoft takes on Amazon Go with check-out free tech for retailers, Walmart looks interested

By Paul Skeldon June 14, 2018 - 5:28 pm

Microsoft is openly challenging Amazon in the in-store technology stakes, looking to roll out a raft of technologies to rival Amazon Go’s cashier-less checkout technology.

According to reports from Reuters, Microsoft is working on systems that track what shoppers add to their carts – and it has shown sample technology to retailers from around the world. It is also believed to be in talks with Walmart about a potential collaboration.

Microsoft already supplies a great deal of more conventional retail tech to retailers and brands globally and is second behind Amazon in the provision of cloud services to large retailers.

The move into offering this in-store tech makes sense, as it has deep connections with retailers and the development teams to back it up. It is also a bold play, as until now the Redwood-based software giant hasn’t done much that is customer-facing in retail.

Amazon Go has gained a hegemony over check-out free shopping with its Go Store in Seattle piloting the offering. It is now opening a raft of further stores across the US, with Chicago and San Francisco opening their doors this Summer.

Other retailers including Sainsbury’s, Co-op and Budgens in the UK are all trialling their own scan and go technologies.

However, not all consumers are convinced. A recent Paysafe global study revealed that 59% of UK consumers consider check-out free shopping ‘too risky’, while 13% can see the benefits but have security concerns.

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

Amazon

Amazon started as online book store and has grown to be the worlds largest online retailer.

See More Companies >

Recent Comments

34 mins ago
jim: careful what you wish for online markrt places are in the sights of brussels that means...
1 hour ago
Jay: And slowly it begins... legislation for marketplaces as the unfair treatment of sellers begins to...
1 hour ago
Cambridge_Blue: Can somebody wake up the UK Competition Authorities please?...
2 hours ago
jim: sorry not impressed, if the uk tesm had any clout it would not have happened...