How to use Amazon Vouchers to drive sales
Amazon are offering merchants a new self-service marketing tool that can help you to differentiate between your offerings through compelling discounts, and badges highlighted in search field. It’s called Amazon Vouchers and, although it’s not a brand new program, is now being offered to merchants to increase attractiveness of their products.
First up, there is a free trial period running until the 1st of July, so you’ve 10 days to give Amazon Vouchers a test run.
You can offer vouchers with a fixed £ value discount or a % discount off the product price. Merchants can target vouchers at specific customer segments and they will potentially show up in multiple places across the site. They’ll definitely be presented on the product detail page and search results. They may also appear on the deals page and a specific Amazon Vouchers landing page.
When a customer collects a Voucher (They have to click to collect), if they then go on purchase a relevant item then the voucher is automatically applied at checkout. It gives the customer a bit incentive to purchase while there’s a voucher and not delay.
Fees will apply from the 2nd of July based on the redemption date, not the voucher date. However any budgets you set in the Seller Central Dashboard will only apply to vouchers created from the 2nd July onwards – not to any you set up in the trial period. Our advice would be to have them expire on the 2nd July and start new vouchers to which the budget limits you set will apply.
Costs will be 45p per order that is completed with a redeemed voucher. Fees will be based on the redemption date, not the voucher start or end date. It’s a pay as you go program so you’ll only pay when a voucher is redeemed and you get a sale, but don’t forget you’ll also be giving a discount so factor that into your marketing budget.