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5 Expert tips for a successful ecommerce expansion to Japan

By Chris Dawson May 15, 2018 - 10:30 am

We’ve partnered with InterCultural Elements to bring you a 10 part video series to give you a head start on expanding your sales to new territories. Over the next weeks it will form a step by step guide to your international expansion.

If you’ve missed any of the previous instalments you can catch up on our TamebayTV How to take your ecommerce business abroad playlist on our YouTube channel

This week, John Waterhouse turns the focus to Japan an offers 5 expert tips for a successful ecommerce expansion to Japan.

With a totally different language and culture, which marketplace should you consider in Japan and which is the best marketplace to get start on with? John also explores some of the things you’ll need to be aware of such as customer service and politeness. Taking care to get your listings spot on is hyper important as the Japanese consumers will equate the quality of your listing to the quality of your product.

Japanese customers are some of the most demanding in the world, but Japan is also the worlds 3rd biggest economy and so at some point you’ll want to consider expansion to Japan. Watch the video for more tips:

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