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Marketplaces 2018: Rue du Commerce

By Dan Wilson February 12, 2018 - 8:42 am

This post about Rue du Commerce is part of Tamebay’s January and February 2018 Marketplaces series, which is sponsored by Flubit. For the full list of marketplaces we’ve written about, visit our Marketplaces 2018 page here.

Web address: https://www.rueducommerce.fr

Marketplace Overview

Rue du Commerce is a French marketplace that opened in 2009. It started out concentrating on consumer electronics but it has since broadened its horizons to welcome a broader selection of goods. Since 2016 it has been owned by one of France’s biggest supermarket chains, Carrefour. The average age of shoppers on Rue du Commerce is within the 25-49 years old demographic. 54% are men and 46% women and predominantly in the ABC1 group. They boast that one third of French online shoppers use the marketplace.

It’s reported that Rue du Commerce has a total turnover of €439m. They have a total customer base of 9 million and 6 million unique visitors per month. Notably, the average spend is quite high at €180. It’s reported that there are just 750 sellers on the marketplace so there’s still space for you. The word is that they are very keen to expand their product offering and welcome international sellers on to the marketplace who offer unique goods that will appeal to French shoppers.

Seller registration and requirements

You’ll need to apply to start selling here and you can find the registration page in English here. In terms of fees. There is no application cost or listing fees. But sellers are liable for a monthly €40 subscription. There are also commissions payable on successful sales, depending on category.

Product listings and fulfilment

If you have existing inventory and listings available on other marketplaces, the easiest way to get your goods onto Rue du Commerce is via a third party marketplaces integration. Lengow offers sellers an easy way to get your listings live via the API. You fulfil the goods yourself and tracking is advised. For more information from Lengow about Rue du Commerce, check out this page.

Tamebay’s take on Rue du Commerce

Rue du Commerce is one of the online avenues for CarreFour, the French hypermarket chain, and that brings advantages. They are increasingly concentrating their efforts online and there is potential for you to get involved. It’s also important to note that ecommerce in France continues to grow and the opportunity to make sales (despite Brexit) is significant.

But they are picky and the selection criteria are not published. We’d be particularly interested to know if you’ve been selected or, indeed, rejected from selling on this marketplace.

If you have you any experience selling on this marketplace, please do share your insights.

For more information about marketplaces check out the Tamebay Guide.

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