eBay UK Spring Seller Release:
Fee Changes & Subscription Updates

By Chris Dawson February 27, 2018 - 2:02 pm

eBay are making a number of fee changes including for Shop Subscriptions, category fees, and surcharges for under-performing sellers. The fee changes will take effect from the 1st of April 2018.

We have covered the surcharges for below standard sellers in a separate post.

eBay UK Fee Changes for Business Sellers

  • The final value fee in the Vaporizers and E Cigarettes, Vapes & Accessories categories will be 11%.
  • The final value fee in the Video Games & Consoles category will be 8% with the exception of the Video Games Consoles category which will remain at 5% with a £20 maximum.
  • For items that have been listed in two categories, the higher of the two final value fees will be charged. For example, if you’ve listed an item in both the Music category (which has an 8% fee) and the Musical Instruments category (which has a 9% final value fee), when it sells you will be charged the higher 9% final value fee.

See also our post on eBay Premium Service which could impact your fees.

Additional eBay UK Fee Changes for business sellers without an eBay Shop subscription

  • Final value fee category caps

    For example, if you have a listing in the Headphones category, it will continue to have a 5% final value fee, but will no longer benefit from the £20 maximum cap and will be charged 5% on the full item price.If you want to retain the benefit of final value fee category caps consider subscribing to an eBay Basic Shop.

  • Selling Manager Pro

    From 1 June 2018, access to Selling Manager Pro will only be available to eBay Shop Subscribers.

Sellers without a shop will no longer benefit from final value fee caps.

Additional changes for business sellers with an Anchor Shop subscription

  • The monthly subscription charge will increase to £399 (was £269)
  • Anchor Shop subscribers are invited to join eBay’s Concierge Service

eBay Concierge

eBay Concierge is a free enhanced level of service to select UK registered customers and is subject to availability and ongoing seller performance. Sellers with access to eBay Concierge can access: Direct access to a dedicated team of experts with minimal wait times and a choice of contact options; Support from top team members empowered to take responsibility for issues and concerns; and Tailored support on selling issues.

eBay Concierge is invitation only and available for sellers with a UK registration address only. It is subject to ongoing seller performance evaluation and subject to availability if eBay have a significant increase in demand. It may take up to 14 days for Concierge to activate on your account.

Anchor shop subscribers who already have eBay Concierge may rightfully feel aggrieved that they’ll be paying £130 a month extra with no additional benefit. Those without eBay Concierge may well feel that the extra fee is well worth paying for judging by the feedback we’ve heard from those who already have access (and still cheap compared to other marketplace support offerings!)

Whilst any increase in fees is unwelcome, if your business justifies the cost of an Anchor store subscription then in reality the increase in costs will be minuscule when compared with your total monthly eBay invoice. If you can’t justify an Anchor store based on the new fees then you should downgrade to a Featured or Basic eBay shop subscription before the 1st of April.

eBay Shop Subscription Features

No Shop
Basic Shop
Featured Shop
Anchor Shop
Monthly price
(was £269)
Included fixed price listings
Included 7-day auction-style listings
Insertion fee per additional fixed price listing
Insertion fee per additional auction-style listing
eBay packaging voucher
£10 a month
£20 a month
eBay Listing upgrade credit
£10 a month
£20 a month
Free listings in 13 additional countries
Selling Manager Pro

eBay fee changes for Private Sellers

From the 1st of April eBay fees for private sellers with an eBay shop will rise from 8% to 10%, the same that private sellers without an eBay shop would sell. The cost of a shop for private sellers is £19.99 per month with 100 free listings. Additional listings cost 35p each.

eBay told private sellers “You may also want to consider upgrading to a business seller account to access more Shop options.” This suggests that there may be many businesses masquerading as private sellers, in which case hopefully the fee increase will encourage them to register as businesses and perhaps start paying their taxes as well if they don’t already do so.

  • Mark
    4 years ago

    If Ebay Concierge is so good, it should be sold as an extra subscription. It’s not fair that Anchor Shop subscribers have to pay nearly £1900 extra a year for something they would probably never use.

    I was considering upgrading from my Featured shop but the increase makes it not worthwhile.

    • 4 years ago


      Life isn’t always fair…

      The increase you talk about is not worthwhile as you do not have enough products to make it worthwhile. You are getting more than just the Concierge, you get unlimited listings

      We have a basic shop with 350 listings and make no use of the 250 Auction Style Listings, but still have to pay for them, it is not worth us moving up to a featured shop unless we take in another 300 lines.

      The packaging voucher is just a gimmick.

  • northumbrian
    4 years ago

    we wonder if little use may be part of the criteria why concierge is offered
    we have 2 concierge enabled accounts,
    but we doubt if we have contacted ebay concierge more than 3 times in the last year and not more than 6 or 7 in the last few years
    we learned long ago that it was easier and less complicated to take it on the chin ,or deal with it ourselves

  • Tony
    4 years ago


    This states we get unlimited auctions, Seems eBay don’t agree.

  • Big Bobs Bouncy Balls
    4 years ago

    Just another money grabbing move by eBay here. Customer support is crap full stop. If you have a problem you take it on the chin and move on, it’s much easier than trying to sort it with a member of staff.
    We where literally going to upgrade our store tomorrow, but now will we hell.

    Next year it will go up another £50 just wait.

    eBay only want the massive sellers now, the smaller new / used goods guys, are being pushed out. And this new edition just clarifys this problem. Idiots

  • How can they justify a 50% price hike in Anchor Shops? i’m am so angry!! , its a real kick in the teeth as far as I’m concerned,

    We are continually having to absorb this increase that increase. Why would I want Concierge Service? I only call Ebay 3 or 4 times a year.

    Chris ….. £1560.00 extra a year is not a miniscule amount of money in my eyes, its a significant sum of money, indeed, its more than my business Insurance, more than the cost of Auto Enrolment for my Staff, more than my fees to M2E pro. I have called them and expressed my views I politely suggest all other Anchor Shop users do the same.

    • Wendy
      4 years ago

      I think everyone should suspend their accounts on eBay on April fools day to make a protest against their robbing fees

      4 years ago

      @ Wendy…….

      you are joking……arent you?

  • Andy R
    4 years ago

    I remember a Matt cartoon a while back, showing a man going through an airport scanner.

    The caption reads: Not security, it’s to see if you have any more money we could take!

    Remind you of anyone?

    Ebay “growth” is not being financed by growing sales, but by taking more off sellers.

      4 years ago

      Thats non-sense Andy R.

      If you make a comparison between last years and this years TURNOVER on ebay there is most CERTAINLY growth.

      Do folk just come on here and make figures up?

  • Adam
    4 years ago

    This is just eBay creeping more and more towards being a big brand only site. They’re constantly and consistently squeezing everyone harder and harder, the smaller sellers unable to keep up with fees and ever harder TRS standards are already falling away, medium to large sellers will eventually be mostly squeezed out, leaving the massive companies that are able to cope with eBay’s demands. They might take a hit on sales who knows, but they’ll also lose the hassle of shoddy small sellers or smaller sellers without the customer services clout of the big boys. It adds up to fewer annoyed buyers, just a more professional service across the site that’s easier to handle with a smaller number of sellers selling in massive volume instead of a large number of sellers selling smaller volume.

    I think any business that relies on eBay and aren’t a household brand name needs to worry and plan for a non eBay future. I was keeping up and growing nicely as a relatively new business but I’m finding it harder and harder with every update, eventually it’ll be completely beyond my reach, I can’t keep up with Argos etc. I just don’t deal in the right (massive) volumes yet and eBay are becoming less and less interested in that.

  • Mac
    4 years ago

    biggestlittleshoponline , why absorb the cost increase?
    Does your business absorb all the other cost increases you get in a year, that you get year on year? If so then great.
    Normal in business that as costs go up the costs get passed on to buyers.

    I do not know about your business but mine has no money of its own. Either I pass on business costs to buyers or business becomes insolvent and shuts.

    Or if the increase is simply too much for your business then refuse to pay it. Drop down a level or two in shops.
    Unless of course the shop value is such that you do want to pay the fee?

  • Andy
    4 years ago

    This price hike is simply outrageous I am a sole trader what are they trying to do close me down? I will definitely have to put my prices up and I am going to contact ebay and complain. I am also considering closing down my account and moving my business to Amazon

  • 4 years ago

    The anchor shop fee increase from £269 to £399 that is outrageous. I guess it will stop all those Amazon dropshoppers listing 100K of Amazons catalogue and raking in big profits, at lease this shop increase will affect them, plus a lot of them are from outside of the UK and are not even paying any VAT. Ebay RIP – it was really good for me from 1998 – 2007 but not now

  • 4 years ago

    Many people say that they are hurting the smaller sellers but they have not put up prices for the smaller shops.

    @Mac – Sometimes you have to absorb costs, if you put your prices up you can lose sales.

    On the plus side, often the products being sold will have risen in RRP price as well, so you are usually ok putting up your prices

    @Andy I do agree, the increase is outrageous, are you not already selling on Amazon?

    @Will I really do not think that this cost increase will bother the drop shippers, you mean like hotdeals2008 with 94,236 listings and a feedback of 1,510 in the last month making £5-10,000 a month from doing very little. I am guessing that the system they use is probably very much automated and would not be surprised if they run 2-3 or more shops on eBay

  • Mac
    4 years ago

    tyler – at some point either you pass cost increases onto buyers or else you subsidise your sales yourself from other income.
    Your choice.
    My business bills tend to increase over time, everything is paid for by buyers. My business has no other income besides its sales so must cover its costs from the only income sources.
    If you and all your competitors are subsidising the buyers which one of you will crack first and start reaching for a profit again?

    • 4 years ago

      @Mac It is not a case of subsidising sales from other income, you just make less profit on each item you sell.

      If you make a £1.50 on an item you sell, that may reduce to £1.25.

      But if you put your price up and your competitor gets the sale, you make £0.00.

      I know which I would rather have.

  • Andrea
    4 years ago

    This is ridiculous, specially because money greedy eBay wants to make it sound like they care for their business sellers by improving our selling experience, what a lot of ****
    The time when small sellers could earn some money on ebay is history
    Shame on you eBay! 🙁
    Please Google open an auction site and you wouldn’t even need to work hard to have all eBay’s unhappy sellers flocking happily to you

    • alan paterson
      4 years ago

      @ Andrea, I am curious what size shop you have ? there is no price hike for smaller shops. has anyone heard of inflation? We are getting far better value from these shop fees compared to 2005. Whats the big deal? I do admit the Anchor shop is a bit of a price hike – but other than Mr Grumpy is there many people with Anchor shops on here?

      Does anyone actually know what they are talking about on some of these posts? I think bad sellers just like to come on here and complain about ebay when it is their own business they should examine.

      Some idiot is even suggesting we boycott ebay on April Fools Day (I suppose the self employed equivalent of a strike). Mad suggestion that appears too often on here.

      The increase last year for example – you would think the sky was falling! Are you really that badly effected to call it “ridiculous” and lash out at ebay?

      Lets make money, let ebay make money and if your business model doesn’t work either speak to me (or some other marketing genius) or get the hell off the platform and stop your whining.

  • Vinnie
    4 years ago

    As a sole trader I gave up selling on eBay over a year ago and now sell my stuff successfuly on other platforms, but I still buy on eBay – for now, but I can see this is about change. The reason I buy from eBay sellers is because they sell a lot of things I need cheaper than getting it from a shop, or places like Amazon. Yesterday I bought a pack of 10 electrical socket screws for £1.89 inc postage. The seller obviously relies on sellers like me buying his stuff. But eBay’s greedy attitude is going to either force him to put up prices, or force him off the platform. Either way he will lose my custom and I will shop elsewhere. recently we had a new kitchen and we needed new cookware for the induction hob. We didn’t get any of it from eBay, all of it we got from Amazon, £200 worth of pans from different sellers, but none of it from eBay. We really did try to find an eBay seller but they just didnt match up to those on Amazon, the sellers didn’t offer anything to entice us to buy. This I suspect was because of eBay’s policies and rules towards sellers. Six months ago it would have been different, ebay was my first port of call, but now when I want something the first place I go to is Amazon.
    Ebay are trying to force off the small traders and second hand sellers and turn the platform into some sort of up-market brand shopping centre. But what they dont realise is that it is the cheap sole traders and second hand sellers that made ebay unique and popular. Ebay wiil eventually become something that is nothing different than shopping online at John Lewis or Debenhams.
    But nature abhors a vacuum and something else will rise to take ebay’s place. I think we are seeing ebay turn into another Yellow Pages.

  • 4 years ago

    My Anchor shop subscription will be cancelled tomorrow due to the hike in price.

    I have 2500 items listed and it’s now just too expensive until I get to 6000 listings to make it viable. I have also taken all the 2nd cat’s from all my listings, as again its not worth it, plus I would be paying the higher FVF on all items which to me is a double Whammie.

    Where is the incentive to build your business from eBay??

    The carrot & Stick has been replaced with a baseball bat!!

    • Eagerbever
      4 years ago

      How have you been able to remove 2nd category listings? Every time we try we have been unsuccessful.

  • 4 years ago

    We left ebay and our anchor store last year, poured the money into Facebook ads and google retargeting, our sales and profits are up massively

    • 4 years ago

      Impressed you got other things to work. Very quickly tried to get Facebook ads to wok. Got a lot of likes and the odd sale but that was about it, any tips would be gratefully received.

  • Dimension
    4 years ago

    Will this effect the casual sellers – i.e those people just selling unneeded items / clothes / DVDs etc?

    I currently pay no extra costs – just a flat 10% per item sold (and a PayPal fee).

    I’m above standard, and get up to 100 insertion free auctions a day.

  • Andy R
    4 years ago


    Ebay themselves have provided the following growth figures to the stock market

    2015 -2%
    2016 +5%
    2017 +7%

    (compared to Amazon +20%, +21%, +27%)

    If you take account of the fee rises brought in by Ebay in 2016 and 2017, these wipe out the growth in revenue, which means that actual sales are not growing.

    It’s simple mathematics.

    Rather than your Yah-boo remarks, why don’t you bother to check these facts out for yourself if you don’t believe them. They’re in the public domain and have to be published by corporations in their public accounts.

    If sales on Ebay were actually growing (as opposed to the ups and downs experienced by all sellers), there would be fewer complaints from sellers.

    As it is, the facts are clear, Ebay’s revenue growth IS being funded by fee rises and NOT by sales growth. Unlike Amazon.

    So, Mr Paterson, you can take your doughnut and your hole and make of that what you like.

    • Alan Paterson
      4 years ago

      @ Andy R,

      If you look at the example you have given above and compare 2015 to 2017 by your logic this 9% difference in growth is funded by increase in fees? Considering the overwhelming percentage of FVF your logic is not logic at all but absolute nonsense.

      ebay haters just like to put a negative spin on it. Looking at the “hole” as you say (quoting me from a previous post). I will continue to have the doughnut, your welcome to the hole.

    • 4 years ago

      I am not a lover of ring doughnuts, give me one with jam in.

      A growth rise in eBay of just 10% against a rise of 84% for Amazon does seem very weak in a booming market and would suggest that eBay could do with finding more shoppers.

      Of course there could be other factors for this growth on Amazon, but I have found a 40% increase in sales v staying much the same on eBay

      So if the eBay doughnut is getting bigger, are we getting more jam?

      It would appear that some are not.

    • alan paterson
      4 years ago

      @ tyler I was trying to answer your post above with a constructive and/or witty response but it has just made me hungry……………….
      I am off to Krispy Kreme.

  • 4 years ago

    You could sell on, free listings with an 8% final value fee which is automatically dedeucted during each sale, which is the way I think eBay should do it. Small platform with limited catergory but getting there. I have a basic eBay shop as well but spread my products across many platforms to try get the best results for my business.

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