Cdiscount is the 1st French and European marketplace
Marketplaces 2018: CDiscount
This post about CDiscount is part of Tamebay’s January 2018 Marketplaces series sponsored by Flubit. To find a full list of marketplaces we’ve written about this month, visit our Marketplaces 2018 page here.
Web address: https://www.cdiscount.com
Cdiscount is France’s largest ecommerce player, operating across four continents: South America, Europe, Africa and Asia. Starting life as a discount online retailer, Cdiscount is now the second most visited website in the country; it has more than 16 million customer and enjoys over 11 million unique visitors per month.
Cdiscount’s marketplace, C le Marché, was launched in 2011 and has been experiencing decent growth rate ever since. Currently, it hosts more than 9,000 sellers and makes up as much as 27.5% of the gross sales volume of Cdiscount.com. They sell the full gamut of goods but it is particularly well-known for electronics and tech products and is popular with tech-savvy shoppers looking for good prices.
Seller registration and requirements
You must apply to become a seller on CDiscount. There’s no registration fee or listing fees. There is a monthly cost of €39.99 to sellers and sales commission is charged dependent on category at between 5 and 20%. Payment is taken by the marketplace and disbursed to sellers every ten day in Euros.
Product listings and fulfilment
You can list your items on CDiscount using their API, uploading a CSV file or using their listing tools. As a big player in the ecommerce field it is also integrated with many of the multichannel software providers in the industry.
Sellers can fulfil their own order, tracking is mandatory, or you can use CDiscount’s own fulfilment service. Their network has 18,500 pickup points across France for click and collect.
To get more prominence for your listings on CDiscount you can try out the “pole position program” It can help sellers to increase traffic, strengthen customer loyalty and receive more product reviews.
Tamebay’s take on CDiscount
If you’re a UK seller, looking to get a toehold in Europe, then CDiscount is a marketplace that’s seriously worth considering. It’s one of the most important websites in France and has a dedicated following of shoppers and also strong brand recognition there, even if it’s almost entirely unknown here. It’s also notable that very few UK merchants trade on there so it can be good opportunity to outsmart your competition. And the barriers to entry are not strict and the costs are reasonable.
You will likely need to get someone on your team who is proficient at French because you’ll need to offer listings and customer service in French but that’s not an insurmountable hurdle.
If you have you any experience selling on here, please do share your insights.
For more information about marketplaces check out the Tamebay Guide.
Had a look at this before but some people on UKBF forums reported horrendous experiences of selling on there for not much return so ended up giving it a miss.
Worth googling before getting involved