6: Convert

What are the top-selling ecommerce sites doing to convert browsers into customers? We’ve looked to some of them for inspiration, including Argos, Tesco, Apple, Marks and Spencer, and Next.

In the sixth section of the DIY eCommerce Guide, Convert:

• Some of the very simple ways to increase conversion on your site that you could be missing out on
• Create a sense of urgency for customers as they move about your site – generate a strong FOMA for your visitors with a few simple yet effective tips
• Increase conversion on mobile – with more shoppers than ever using their mobile device to purchase, it’s essential to make sure all the changes you make are applied to your mobile site too
• How to streamline your check to improve user experience and conversion at the same time