‘Get On It’ OnBuy TV Ad campaign now live

By Chris Dawson December 18, 2017 - 8:28 pm

The much anticipated Christmas OnBuy TV Ad campaign launched today, aiming to put the brand in front of households up and down the country over the festive period, on their way to becoming a household name. They have signed a deal with ITV for prime-time slots on all its channels across Christmas and New Year, with further TV advertising planned with ITV and Sky during 2018.

The Christmas campaign will reach at least 20 million UK households across ITV 1, 2, 3, 4 and Be. OnBuy advertising will be featured in key prime-time movie slots over the festive season, including ET and Harry Potter on Christmas Day.

The 20-second ad focuses on OnBuy’s “Get On It!” message, encouraging shoppers and sellers alike to visit to see their offers and deals.

“Our Christmas 2017 advertising campaign marks another milestone for OnBuy and we are excited about tens of millions of people learning more about the brand. We have been steadily growing throughout 2017 and this campaign is the next big step up that will make OnBuy a household name. It’s a very exciting time for OnBuy and we see this as the springboard for even bigger things in 2018.”
– Cas Paton, Managing Director of OnBuy

Keep a lookout for OnBuy’s advert on your TV, but if you’ve not seen it yet you can watch below:

  • whirly
    3 months ago

    I just hope Chris and Dan are being rewarded well for these advertorials. OnBuy is a pile of crap, the only folk advertising product on it will be the same folk who bore everyone to death banging on about eBid.

    Fire yourselves into the sea and spare us your BS.

    • 3 months ago

      Hi Whirly

      Thank you for your message.

      We’re investing consistently in the growth of OnBuy. It takes time to populate and perfect a marketplace. We’re working very hard to increase our range and drive more customers to the site.

      We’re growing month on month and we’re keen to work with professional sellers, that want a new route to market. We’ve waived all monthly fees in 2018, proving that we are prepared to invest considerably, and want to build strong and positive relations with our sellers. We’re listening to our sellers, and ramping up marketing as promised.

      We realise OnBuy isn’t for everyone, so we understand if you’re not interested in using us, at this time. We cannot please everyone. We are going to continue to invest and grow, in spite of any and all negativity.

      Many Thanks

      OnBuy Team

  • whirly
    3 months ago


    • Craig Hudson
      3 months ago

      Well that was a “helpful” post. Yawn! :p

      Just remember, Ebay and Amazon both started off small with limited functionality. You can’t start off big with bells and whistles.

      I’ve been on Onbuy since May, sales are tiny compared to Ebay and Amazon and other channels but then again, they were small when I first started out on the other sites too.

      We all have to start somewhere.

  • Rasheed
    3 months ago

    Trying to compete in a sector with a substandard website, infrastructure and USP is utterly pointless. Blowing vast sums of money is just a waste when you could shoot to a more realistic goal. You’ll be lucky to take 0.0005% of Amazon’s market share and the only merchants who sign up are the ones with no money or traction. They are the only ones bothered by Amazon’s selling fees, as the ones who aren’t are actually doing well

    • 3 months ago

      Hi Rasheed

      We’re glad to say that we already have more than 0.0005% of Amazon UK’s marketshare, and growing tremendously.

      We are excited for what the future holds and we are currently onboarding some of the UK’s largest retailers and brands. We’d love to be able to share more information, but this will come to light soon. With such tremendous growth in our first year online, we hope you see tremendous opportunity, but if not we will hopefully convince you next year.

      Look out for us in 2018 as the site grows, hopefully we will covert you to believe in the fastest growing UK marketplace.

      Hopefully we can change your mind over time.

      Yours Sincerely

      OnBuy Team

  • Bob
    3 months ago

    Come back when your able to link into seller dynamics and I will be very happy to send over our 25000 sku’s but until then. You have zero chance.

    • 3 months ago

      Hi Bob

      Thank you for the interest on OnBuy.

      We’re integrating right now with multiple channel systems. We know that Linnworks App is complete, ChannelAdvisor, StoreFeeder and VOLO are in progress, and there is a schedule for many others.

      It’s well worth reaching out to the seller team to discuss timescales and potential opportunities.

      We’d love to work with you and prove that we have a lot more chance than zero!

      All the best

      OnBuy Team

  • Northumbrian
    3 months ago

    Prime time movie slots like ET and Harry Potter
    Yellow pages will be next

    • 3 months ago

      Hi Northumbrian

      Thank you for the message and interest again in OnBuy.

      Yellow pages isn’t in our marketing plan, you’ll be interested to know. We did consider Thompson Local though 😉

      All joking aside, OnBuy is undergoing significant digital marketing and our TV marketing activity is there to support, by increasing brand awareness and building consumer confidence.

      We feel that TV exposure adds credibility to consumers, and helps us to reach and secure a wider audience of visitors.

      It’s certainly not a bad thing, and helps to raise the overall profile of

      We hope this helps

      OnBuy Team

  • northumbrian
    3 months ago

    have to say good luck to you
    tv adverts will certainly add credibility

  • Craig Hudson
    3 months ago

    So many negative people on here. Where’s your enterprenurial spirit! If we just leave it to the big boys we’d end up with no alternatives..

    Incidentally Whirly, Rasheed, Bob and Northumbrian, why are you trading at all when their are much much bigger sellers than you with vastly superior systems, products etc. Surely, following your logic, you should just give way to the bigger competitors and not even try. Leave it to the more established bigger sellers….

    Give onBuy a chance, the could be a success but if they fail then at least they have tried and give it a go. We need more people and organisations like OnBuy with the spirit to give it a go and try.

    Otherwise, why bother getting out of bed.

    Come on people, support the under dog.

    • northumbrian
      3 months ago

      @craig hudson
      big difference is were not blowing our trumpet , making promises or asking for support, marketing ourselves here
      we get plenty of criticism and complaints in our own right where we do ,
      could you please ask those people to stop, were also trying to compete ,and giving it a go ,

  • SAM
    3 months ago

    You have to love these people for having a pop at something new. If you are not interested just go away. Seems to me they are afraid of something.

    We have tried several new markets this year away from the likes of Amazon and eBay.
    Some have been a bit rubbish some have been excellent, we are planning on doing a lot more with them this year.

    The main issues OnBuy are going to have is they try and sound bigger than they are and breaking into a saturated UK market and changing people’s perceptions.

  • Toby
    3 months ago

    Every day i see constant moans and groans about ebay and to a lesser extent amazon. Followed by, we need an alternative blah blah blah…
    Yet as soon as someone tries to break into the very tough market, they are beaten down by doomslayers and no chancers. Why do they even bother?
    Unless people give them a chance, even just show some verbal support, then yes of course they will fail. The issue with Ebid was that although well known in other countries it was unheard of here, and national advertising was never forth coming, so it remained a relative unknown. So these guys, on a limited budget as with most new companies, are trying to do a similar thing but with a bit of advertising thrown in.
    Now i have no idea if they will succeed, i have no idea what the future holds, but let’s atleast give them some support for trying?
    If not then the constant drone of negativity about ebay etc might as well stop as despite what many say, it’s not going anywhere.
    Tough job guys, good luck to you.

  • Kevin
    3 months ago

    Well I had plenty of issues when they started but I must say they have listened. I have even had 5 sales on Onbuy now for a total of about £500 which I am impressed with as I didn’t expect to get any sales. It will take time but good luck to them. Once they are integrated with M2E Pro I’ll send them over another 3,000 products we stock in a different sector. It will be interesting to see what sales next Christmas will be and compare. As I always say “If you haven’t got it, you can’t sell it”.

  • Neal
    3 months ago

    A lot of effort over the years has gone into this venture but that doesn’t give anyone the right to success. Unfortunately the offering to sellers is poor and no different to any other marketplaces, and the offering to consumers is even worse. There are no reward systems like ebay/Nectar, no Prime offering, poor website features (infact very poor), no app, low level website design, the list goes on.

    a 3rd market place offering in the UK would help keep ebay and Amazon honest – This would be great news for both sellers and buyers, but this isn’t it. Whoever is financially backing this venture needs to be prepared for a rough ride. It probably took Amazon and ebay 10-15 years before seriously advertising on TV.
    Effort , commitment and dedication seems to be there but the design, execution maybe even the lack of experience is quite telling. Sorry Cas but if you go public with your business (to both consumers and businesses) you have to take this stuff on the chin.

  • T hrowaway
    3 months ago

    Lots of people giving grief to a new entrant, despite (as Toby mentioned above), lot of people also asking for alternatives to the established sites. If you don’t want to sell on there no one is forcing you to.

    Sounds like a brag but these are just facts: our first month of sales on Amazon were measured in the very low 4 figures. Same goes for our own website. Both now do 7 figures annually. Another large UK marketplace started in 4, now does low 6. The point being everywhere started low.

    It goes the other way as well. On Play we did high 5 figures, followed by (after change to Rakuten) high 4 figures, then 3 figures, then of course zero as they jacked the UK site in. Play also had a fee structure if I remember correctly.

    We’ve been signed with Flubit for the last 16 odd months. Saw virtually no sales, maybe one a month. Then I started seeing their print ads on the trains and in tube carriages. Guess what – we’ll finish this year in the low 5 figures. Shock – advertising works.

    Even ignoring the OnBuy free offering next year, if you can’t afford a punt at £20 a month then there are other things you probably need to take a look at anyway.

    • Neal
      3 months ago

      Throwaway – You are right in what you are saying about growth and even the opposite that happened with Play (Just shows how people can screw things up – Rakuten). You are also right – Don’t like it, don’t sell on it that is why we are not selling on onbuy, but Tamebay is not about selling on the channel, this page is about talking about the channel, which is what we are doing.

      Another angle is that we all have different reasons to sell or not to sell on a channel. Mine will be somewhat different to the average marketplace seller with little traction on their own site. It also take time and effort setting up on a marketplace for little reward or benefit and my company has much more lucrative areas to grow than wasting time on a site that doesn’t perform (IT setup, Customer service setup, pricing, stock control, etc)

      Let me say this people !!!!! ….. if you hold stock you hold an asset (and a liability) BUT more and more distributors and big corporate retailers do not want to hold stock because they are poor at managing their stock. Even Amazon prefers to hold less stock now than before. 50% of their sales come from Marketplace. As a retailer you hold a powerful asset and the risks that come with it. Decide how to use the asset to its full potential.

  • 3 months ago

    I’m going to give it a go in the new year, anything to spread the risk from being so heavily reliant on Amazon .

    • SAM
      3 months ago

      We did the last year “gave it a go” on some new marketplaces, some that many people will never have heard off. In hindsight is was the best decision we have ever made (we were far too reliant on eBay over the years). We use Amazon but when all is said and done actual margins made are not worth it. Both these sites have not been good this year for us. Amazon we are not even going to restock till later in the year now, and eBay we will keep a limited inventory, end of the day I cant compete with Argos Tesco and ShopTo so what is the point in banging my head against a brick wall.
      However we did manage to grow by taking a step back and “giving it a go”
      9 different markets we were on and we did not have integration with them all, but sometimes we buy in bulk so could afford to put 2s and3s on some sites, and it worked.
      Now this year we are dropping the 4 worst sellers (all UK ones), and are already on one new site we started with in Dec which is already proving a bit of an issue with currency conversion but we will just drop it if we do not make anything, plus we have another one ready to go after the new year. We also spent more time with our own site without spending a fortune with Google Adwords also and that has really started to pick up (FACEBOOK ads).
      Plus for a first a marketplace came back and gave us a better deal as we started to list on one of their competitors and if enough sellers started doing this we may get ourselves in a position where we hold the cards and not and not the marketplaces.
      We are definitely now not all eggs in one basket.

  • 3 months ago

    I am not going to give it a go… (Maybe one day)

    But I really do not understand the people on here who are just moaning about somebody trying to do something different / new.

    I can not support them in a business way as it would cause me too much hassle, we have worked non stop since Black Friday without time to rest, 12+ hours a day and could not have coped with manually sorting out orders on another system

    My current system (web site) works, it places adverts on both eBay & Amazon, takes the orders and balances the inventory, syncing between all three. It now integrates with Royal Mail Click & Drop so we can post items without fuss.

    OnBuy can not offer me that, if it could I would sign up.

    I wish them all the best for 2018.

  • northumbrian
    3 months ago

    We’re hard nosed experienced online sellers were not fooled by marketing guff
    When someone wants our time and money we’re entitled to point out concerns and ask questions
    Especially when it’s based on promises not facts

  • northumbrian
    3 months ago

    if its not ebay, or amazon , it must be good and worth a try ethos , is not sound business logic

    • Craig Hudson
      3 months ago

      Too many eggs in one basket is not a sound business plan either.

      Diversification is though.

    • Northumbrian
      3 months ago

      We’re happy to have lots of our eggs in a good quality tried and tested basket , rather than an untested or poorly made basket

  • 3 months ago

    With amazon making life ever more difficult for smaller marketplace sellers and ebay still ranking bed-shot photos of second hand tat above your own pro-shot images, I’d welcome another viable marketplace for the smaller, professional online seller. So I wish them luck.
    Sort out your feeds with Channeladvisor and the like and keep at it.
    All the best,

  • Neal
    3 months ago

    It’s not Moaning, it’s taking care and assessing your business. Take it to the extreme, If there were 10 x onbuy marketplaces with a poor offereing and all the other negative aspects, and you feel you wont get an ROI on time spent then you make that business decision. There are loads of micro marketplaces out there. I feel that alot of effort has gone into Onbuy but has delivered a poor offering. Such a waste. That said I do hope it succeeds but “hope” has no value in business.

  • Jake
    3 months ago

    For goodness sake…..Let’s face it, eBay and Amazon are two giants which need more competitors against them…I have to say, OnBuy have got many ideas and are enthusiastic about their approach, they won’t grow overnight unfortunately…I turned £20 into a £1m+ turnover business in over 10 years without any loans/credit etc…

    OnBuy are most certainly on my radar

  • 3 months ago

    That’s an expert answer to an innetestirg question

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