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DIT and Newegg launch ‘Technology is GREAT’ campaign

By Chris Dawson December 1, 2017 - 10:09 am

Just in time for Christmas, the Department for International Trade (DIT) has partnered with Newegg to launch their first business to consumer advertising campaign, ‘Technology is GREAT – Tis the season to shop UK gifts’, showcasing the best of British tech goods to US consumers.

Newegg attracts millions of avid tech enthusiasts and ecommerce shoppers annually with 32 million registered users globally.

Today, in collaboration with Newegg, DIT is launching a pilot campaign which promotes UK tech products on the ecommerce site. The campaign will target US tech consumers to increase their propensity to explore UK goods on the site.

“Online marketplaces are making it much easier for small businesses to sell their goods and services to customers overseas. At the Department for International Trade, we are committed to supporting businesses by opening doors for exciting British tech innovators to sell their products on new platforms. This partnership with Newegg and other e-retailers forms an important part of our E-Exporting programme. I’d encourage small businesses to take a look.”
– Baroness Rona Fairhead, Minister for Trade and Export Promotion

DIT’s E-Exporting Programme supports UK businesses by working with overseas marketplaces to deliver online promotions, raising awareness for British exporters selling their products on these platforms. The programme also provides access to the Selling Online Overseas Tool, a free-to-use, online service that allows businesses to click, connect, prepare and sell on global marketplaces such as Amazon, eBay, Tmall and Newegg. The tool provides access to discounts and benefits, including waived commissions and special marketing packages.

British businesses partipating in DIT’s Newegg campaign

More than 20 British businesses have registered to participate in DIT’s Newegg campaign, including Hampshire-based company Blue Maestro.

Blue Maestro

Founded in 2013, Blue Maestro are pioneers in digital health and environment monitoring solutions. Specialising in the development and manufacture of Bluetooth sensor and time-stamping data logger technologies, the company has a range of products from baby monitors, consumer mini weather stations through to iBeacons and tracking devices.

Already exporting to a number of markets across the world, Blue Maestro has their sights firmly fixed on establishing themselves in the US. Joining DIT’s E-Exporting programme, the company have listed three of their products on the Newegg site, with the aim of increasing visibility and brand awareness to American consumers.

“Newegg is a platform which has been really easy to be involved with and we’re excited at the prospect of expanding into the US market. The support from DIT has made the process easy and we’re already seeing more traction as a result of the advertising.”
– Kristin Hancock, Co-founder, Blue Maestro

Last year, the company were the recipients of the Peer to Peer award at Innovate UK and were selected by Time magazine as a top 10 innovator at the Consumer Electronics Show 2015.

Extreme Fliers

Another tech company participating in the DIT’s Newegg campaign is London-based drone company Extreme Fliers.

Extreme Fliers specialises in the creation of small, advanced, personal Micro Drones which can be flown by anyone – not just experienced pilots. Their latest product, the Micro Drone 3.0 (that raised $3.5 million with crowdfunding on Indiegogo) includes a live streaming camera, giving the user an eye-in-sky perspective when combined with a virtual reality headset, for an immersive flying experience.

Vernon Kerswell founded the company in 2011 and now has a team of 10 inventors, designers and engineers. In 2016, Extreme Fliers were the recipients of the Queen’s Award for Enterprise and Innovation. Looking to break into the US market, Extreme Fliers registered with the Department for International Trade’s E-Exporting programme.

“Out of our small design studio in South London, we have built one of the UK’s leading Drone technology companies. By combining the best high tech engineering with global supply chains, we are able to develop products and scale very fast. With DIT’s E-Exporting programme our products can quickly reach exciting new markets and customers around the world.”
– Vernon Kerswell, CEO, Extreme Fliers

Newegg a natural choice

Newegg appear to have been a natural choice of marketplace to promote UK tech to the US. This is the first time DIT have actively marketed to consumers overseas so it will be interesting to see how partnering with Newegg performs – if it goes well then expect to see similar partnerships in the future.

“We very much look forward to promoting innovative UK tech products to our customers as part of the campaign, launching this December. We have worked very closely with DIT to onboard new UK companies to our platform and ensure they can benefit from this additional marketing opportunity, helping them tap into the US and global markets. We are delighted to partner with the UK government on this initiative.”
– Sophia Tsao, Vice President, Global Marketplace Head at Newegg

How can you take advantage of the Technology is GREAT campaign?

The Department for International Trade has a network of experienced international trade advisers across the country as well as staff based in UK Embassies and other Diplomatic Offices around the world. They are ready to provide you with expert trade advice, market know-how and practical support to grow your business internationally.

If you’d like to apply to list your business on Newegg, or on another one of DIT’s partner sites, visit great.gov.uk and find out more about Selling Online Overseas. Arrange a free meeting through your local local DIT office to get expert international trade advice and support, or email the DIT at [email protected].

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