The Art of Winning the Amazon Buy Box
43% of all online sales in the U.S in 2016 came from Amazon and this domination is prevailing. This is why the “Add to Basket” has become gold dust in recent years. In this guide from xSellco, “The Art of Winning the Amazon Buy Box” online sellers will learn how to guarantee high visibility and sales numbers and what the minimum Buy Box targets they should be expecting.
It will shed light on how Amazon’s algorithm is a balance of competitive rates, strong metrics and a great customer experience. Whilst also looking at how online sellers must always aim higher if they want to reach the top spot.
Ultimately, it will show online sellers how to:
- Become eligible to win a Buy Box through the necessary requirements, for example through having a professional seller account and successful sales history on Amazon
- Master the metrics through looking out for some of the more important ones like landed price, shipping time, feedback etc.