The Amazon Christmas 2017 television ad has landed. And it is rather clever as it follows the journey of a Christmas present on its way to being delivered. The 60-second ad was first seen last Saturday in the UK, November 4th, during The X Factor ad breaks.
The soundtrack of Amazon’s Give Christmas 2017 campaign is based on the Roger Hodgson song “Give A Little Bit”. It follows the delivery journey of a parcel ordered on a bus through to its arrival into the arms of its delighted recipient – a young girl in a remote part of the world. Do you like it?
The adverts the company is showing this year are made up of a cast of a hundred, including real Amazon associates who work in Amazon fulfilment centres. The song was re-recorded using talent in the US and UK, and features four London-based choirs: The Rock Choir, The Borough Market Choir, The Islington Choir, and Take Note Blackheath with Hodgson, better known from Supertramp, playing the guitar throughout the song.
The question that really begs itself is whether Amazon really needs to advertise at all on TV in the run up to Christmas.
Whilst the big high street brands, the Marks and Sparks and the likes of John Lewis try and out do each other on TV at enormous expense, and likely without winning anything more than plaudits from the advising industry, is there any need for Amazon to get involved too?
What do you think of the Amazon Christmas 2017 advert?