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Linn Academy: Brian McBride of ASOS, Wiggle and ex Amazon MD
Everything in the world is getting faster, cheaper and better according to Brian McBride. Speaking at the recent Linnworks Linn Academy he brings a ton of real world experience having started off in the pre-computer days selling photocopiers before moving on to main frames, computers and then five years as Managing Director of Amazon UK before moving to become Chairman of ASOS and Wiggle Ltd.
We’ve reached a point there things may become to slow down – the mobile phone is now about as good as it’s going to get as our fingers don’t get more nimble and our eyes aren’t going to focus any more sharply. Brian believes that it is not the companies who are the not fastest or strongest that will survive but those that are the most adaptable: