Facebook launches ‘Order Food’ feature in app

By Dan Wilson October 16, 2017 - 3:55 pm

It looks like Facebook has launched an ‘Order Food’ option within its app. The social network has made an anouncement here.

As they say: “Today, we’re taking the time out of finding what you want to eat by officially launching the ability to order food for pick-up or delivery, directly on Facebook. People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them. So, we’re making it even easier.”

By teaming up with various delivery services, you can access local restaurants and order from the app. You can use an existing account you have with, DoorDash, ChowNow, Zuppler, EatStreet, Slice or Olo. Or you can sign up via the app. You will also be able to order directly from local outlets of national chains including Papa John’s, Wingstop, Panera, Jack in the Box, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Five Guys and Jimmy John’s.

What is perhaps most interesting is that they have confirmed that it isn’t getting a slice of the cash for integrating these services into the app. Facebook neither takes a fee from dinners or a share of the revenues on the food orders. Rather the primary purpose of the feature seems to be keeping people on the app and engaged with the app for longer.

It’s not hard to see how, though, this could develop into a revenue stream in due course. In particular with regards to Facebook ads: advertisers could get more prominence when people are browsing for their dinner.

Currently the ‘Order Food’ feature is only available to Facebook users in the USA.

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

See More Companies >

Recent Comments

16 hours ago
Martin Lowe: Ow I feel so sorry for you pile it high sell it cheap merchants...Sad state...
18 hours ago
fidomaster: It's important to note that as recently as a month ago, eBay was in full...
23 hours ago
Dave: You could be right Chris. I've just had the exact same email to my personal PayPal...
23 hours ago
Chris Dawson: Good news Paddy, you're already paying 20p so the 30p is only an additional 10p....