Meet the company: eBay Anorak
I’ve known Jane Bell for over a decade, having first met her on the ‘PowerSeller Panels’ at eBay Universities, long before Tamebay was born.
As well as running her own business, Jane has helped hundreds of businesses over the years. She’s an expert in Best Match and can delve into a listing and almost instantly tell you why it’s not performing as well as it should. One of the things I really like about Jane is that she demonstrates her success measured against how your eBay metrics perform – her goal is to drive the green lines on your seller reports upwards and she knows how to get it done!
Jane has also been a regular contributor to Tamebay with many guest posts published over the years.
Who is the eBay Anorak?
I’m a total eBay addict and eBay Anorak by name and by nature. My background is in Cost Analysis, Product Costing, Management Accounts, Human Resources and Payroll. I grew up in a self employed family and I’ve been trading on eBay since August 2002 first as a hobby seller and then full time after being made redundant.
I took the Education Specialist trained by eBay Qualification in 2008 and have been helping eBay sellers grow for nine years. I have four eBay businesses that I work regular hours with on a weekly basis and a client base of over 100 businesses seen at regular intervals.
What do you offer?
Whatever eBay help you need. Anything from 1 hr surgery ad hoc help, to managing listings and fulfilment for UK and European clients.
My most successful service is the daily eBay Consultancy service, this is an intense day with 30 days support to follow. I can help with listing upgrades, promotions management or any part of eBay selling advice or help you need. You’ll not find any contracts, no death by PowerPoint, no get rich quick schemes just honest time served eBay experience and advice tailored to your account and your eBay business that simply works.
Why would a retailer use you instead of your competitors?
I have 15 years eBay trading experience over many categories and businesses. I have a top rated seller account and run a featured store in addition to managing other accounts for UK and European sellers. I’m addicted to eBay and I live and breathe the site 12/7 and read everything so you don’t have to. I know how eBay works and how to get the best from it, you know your business and category and it’s where these two merge we get the resulting boost in traffic and sales. I’m an eBay Best Match search geek… just an eBayAnorak.
Tell us about the different services you offer
- Full day consultancy & 30 day support package at your premises or you and your team travelling to me in South Derbyshire.
- 1 hour eBay Surgery over web screenshare (GoToMeeting)
- You can book and pay online on my website for the above services.
- Listing and account management service available. Whatever eBay selling help you need, just ask.
What would your ideal client look like?
I work with many sellers in many categories so there’s no ideal size, I have experience of all types of eBay businesses, small or large. My eBay for business clients range from those managing their eBay business from home in their spare time taking ad hoc hours in online meetings when required to my largest clients with turnovers i excess of £50m per annum. I see many companies on a regular basis to make sure they are up to date with all the eBay changes and policies to get the best from their eBay shop and listings.
Is there anything else you’d like to tell Tamebay readers?
I can provide references and contact details of current clients if required, you can book an eBay Consultancy day or an online meeting at JaneBell.co.uk. If you would just like a chat to see how I can help your eBay business? Book a free call online.
I like to grow green lines on your eBay seller hub, call the eBayAnorak!
Contact the eBayAnorak
Lovely write-up on a very worthy subject! I was privileged to supply an item for the Anorak’s eBay wardrobe (via eBay, of course) and am so glad to know Jane. She is an eBay powerhouse! Wish she would come over to our side of The Pond…
One day my friend, one day, I’ll surprise you x
The impression I get from the Tamebay board and from Ebay’s direction of travel is that the focus is increasingly on items with product identifiers.
But there’s a huge area on Ebay without a single product identifier in sight – namely collectables.
Obviously, the seller’s knowledge of their field is main factor here, but what can an Ebay Anorak offer where you are dealing in thousands of one-off individual items?
Product Identifiers are just one part of the Relevance part of best Match. Cassini learns by buyer behaviour and brings Best Match results that are based on many factors in your listing, shop and your whole eBay presence.
If you think of it like a jigsaw you need to have as many of those jigsaw pieces in place so when the buyer searches for an item, your listing and you as a seller must meet as much of the criteria eBay requires as possible and therefore more likely to be presented to the buyer in search.
While Product Identifiers are very important in those products that should have them, having an optimised listing, shop and a good seller reputation is key either with or without an EAN.
a logical and rational search is all we want or need
if a buyer searches for a simple term such as antique silver we would like the antique silver available on the site to be presented to them
not spend out lives filling item specifics that duplicate categories that are coded by a wet earred wizz kid that would not know a vinaigrette from his vesta
What ebay requires and what the customer requires can be two very different things. I make handmade rosaries. But the listings are swamped by cheap glass and plastic tat from China. When I say amethyst, this means real amethyst stone. When China says amethyst in the listing, it means glass. When ebay actually deigns to give me visibility, I do very well, with many repeat customers. My feedback is to die for. because my customers love the individuality and craftmanship of my work. I lose out because items are individual pieces and therefore do not have product identifiers like manufactured stuff. Cassini does me no favours at all and ebay fees are a rip-off given the amount of time it actually allows my customers to find me. I shall be heading elsewhere this summer!
Do you use Auctions with a high starting price? You can add a Buy It Now option on it for those buyers who don’t want to wait until the auction ends. You can include your postage cost in the starting price also or show it separately.
Auctions will always end at the top of search as they are not sorted by Best Match the way Shop Items are but by time ending soonest.
If you have an eBay shop you have a certain number of 7 day auctions as part of your shop subscription. Basic get 50, Featured get 300 and Anchor stores get 500 7 day auctions per month.
Worth a try, may give a little more visibility for your one off designs.
I contacted you via your site on Thursday but have not received a reply yet.
Not got a message from a JS, there have been a few server issues with the website at the beginning of the week so maybe it didn’t get through sorry.
just had a half hour with Jane. it was well worth
the time, Jane is so informative and it is time well spent. now all i have to do is implement her advice which there was so much of that it will take me a little longer than the original meeting time !!!
thank you again . I know where to come now
regards roger beale
Thank you Roger, it was a pleasure to talk to you this morning :-)