Share:
POST
TWEET
SHARE
SHARE
EMAIL

Looking at personalisation opportunities on Amazon.com

By Dan Wilson May 15, 2017 - 10:50 pm

It was good to sit down with Andrew over a beer at the Tamebay meet-up tonight in Manchester ahead of ChannelAdvisor Catalyst on Tuesday. He’s a seller who sends out all sorts of personalised items such as ink stamps, dog tags, and goods that can have a buyer’s personal message engraved up on them.

He read with interest Chris’s post about the pony system eBay has in place regarding images.

He sells on eBay and Amazon too and says that on Amazon he really sees better sales. And he was keen to point out that Amazon.com do it rather better when it comes to garnering the details and images that sellers need to construct those sought after personalised goods. He’s not wrong. See included the image below for a personalised mug. (And that’s just an example of what’s on offer rather than an exhaustive look at all the various input options.) Compare and contrast how they deal with it over on eBay.

Now, all is not peachy with Amazon compared to eBay. The various personalisation opportunities on Amazon are currently only on .com rather than Amazon UK. But they show a level of seller focus eBay can only dream of right now. Say, for instance, you’re selling a personalised dog tag. The seller can set the character count set for three rows of text that the buyer can then fill in.

It doesn’t seem like rocket science. Andrew would like to see these Amazon personalisation options cross the pond ASAP and expects a boost in sales when they do. eBay, on the other hand, really needs to pull its finger out and come up with something similar.

  • Ted
    6 months ago

    This would be a DREAM for Amazon UK sellers. Selling things on Amazon Handmade is great, but the .com customisation tool is amazing. Hoping for a swift UK launch

Tamebay Guide

Welcome to our Tamebay Guide. Companies listed in the directory represent the leading suppliers in the UK and Europe.
Amazon started as online book store and has grown to be the worlds
Whether you are buying new or used, plain or luxurious, commonplace
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based

Recent Comments

7 hours ago
PayPalUser: Has anyone managed to successfully upload their inventory file to their new account? When we...
9 hours ago
Bernard McNamee: Thank you Thomas...
9 hours ago
james: if your customer wants to give you money, take it, in whatever (legitimate) form it...
9 hours ago
john: What are the tax implications for UK seller wanting to sell in AUS ? Its very...