Share:
POST
TWEET
SHARE
SHARE
EMAIL

Shopial acquired by Magento and forms core of Magento Social

By Chris Dawson April 12, 2017 - 11:49 pm

Magento Commerce announced at Imagine 2017 some major enhancements to its flagship product, Magento Commerce Cloud, including new capabilities for shipping, content management, social commerce, payments, and business intelligence.

The social commerce offering will be powered by Shopial (formerly EasySocialShop which we’ve written about in the past). The service turns your online shop into a Facebook shop in just 3 clicks, there is also a service for Pinterest. More than 24,000,000 products listed with through the Shopial service.

Shopial, founded by Ofir Tahor and Nissim Lehyani, was recently acquired by Magento and will now form the core of Magento’s newly announced Magento Social.

Magento Social enables merchants to engage with audiences directly through social media channels, including Facebook and Pinterest. With social channels expected to account for upwards of 10 percent of total online sales in 2017, Magento Social enables merchants to easily integrate updates and promotions, as well as provide detailed analytics that drive improved traffic.

Ofir Tahor, CEO and cofounder of Shopial, will become Head of Magento Social so continuity will be ensured for the service.

It’s always great to see a startup grow and prosper, we covered the launch of Shopial back in 2013 and now they’ve been acquired by just about the biggest webshop company in the world.

Congratulations to Ofir and the entire Shopial team!

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

Magento

Magento is a modern cloud eCommerce platform. Magento extends beyond the shopping cart for every shoppable experience, including email, mobile, in-store, and more

See More Companies >

Recent Comments

4 hours ago
ifellow: Problem is hard to find products that aren't dominated by VAT fraudsters based in China....
5 hours ago
Jan strassen: Thanks Crackerjack, we do have courier rules that you can use to automatically pick...
19 hours ago
crackerjackcommerce: I have seen with my own eyes a vast number of people who use ebay,...
19 hours ago
crackerjackcommerce: That is so impressive. Being able to constantly adapt and scale is very entrepreneurial and...