Alix Midgley, Tandale Leather and InternetRetailing Expo

By Chris Dawson April 9, 2017 - 4:35 pm

It’s always interesting to meet Tamebay readers and hear their stories. One such retailer who popped by the Tamebay stand at the 2017 InternetRetailing Expo was Alix Midgley of Tandale Leather and she has been kind enough to share her thoughts and experiences from the Expo.

“I’ve learnt so much more by going to InternetRetailing Expo, everything you need to run an online business is there. I am definitely going to attend again next year”.
– Alix Midgley, Tandale Leather


Tandale Leather

Tandale Leather, based near the beautiful Yorkshire Dales National Park, have over 20 years experience in the leather & sheepskin industry. Over the years they have carefully added to their list of approved suppliers to the point where they now sell products from a wide, but select variety of established, well-known brands including Nordvek, Visconti, Hawkdale Leather and Brunhide.

The company began selling their products on eBay in September 2008 and since then have gone from strength to strength; receiving over 10,000 positive feedbacks in the last 12 months alone! They offer a range of shipping options, quick query response times and a 60 day no quibble returns policy.

Alix Midgley

Alix joined the company just 10 months ago with no experience in the Internet industry, so it’s been a fast but exciting learning experience. Today she is involved in all aspects of running the Tandale Leather eBay shop – everything from listing products to processing orders through their Linnworks multichannel software solution.

Monitoring eBay feedback is another part of Alix’s role and she even gets involved with the picking and packing of orders, although as the business grows she’s spending less and less time in the warehouse to focus more on channel management. Her current major project is adding GTINs to their 5,000+ listings.

InternetRetailing Expo

As a relative newcomer to the industry, Alix tells me that InternetRetailing Expo has really opened her eyes, as she didn’t realise quite how much goes into running an online business.

Highlights from the Expo for Alix were discovering all the little details that can make a difference. In particular Alix cited Terapeak from the Tamebay Masterclass which she attended at the Expo. Competitor Monitor and the XSellco High Five feedback tool were her other key finds at the show.

When I asked Alix her advice for anyone thinking of attending InternetRetailing Expo in 2018 she had a very simple answer – “Definitely go”. Alix will be there next year, so keep a look out for her, in the meantime she’ll be busy implementing everything she’s learnt for the Tandale Leather eBay shop.

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