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How to succeed in high growth emerging economies through regional marketplaces
How to succeed in high growth emerging economies through regional marketplaces

Global marketplaces are expected to represent 39% of the online retail market in 2020. 1 Furthermore, in high growth markets of Asia Pacific, South Asia and Latin America, online marketplaces are the dominant channel for shopping.

It will be led by Jonathan Kapplow, Senior Vice President, Consumer and Merchant Solutions for the Global Ecommerce business at Pitney Bowes and the webinar will cover:

- The technology challenges involved in setting up storefronts on regional marketplaces
- An understanding of marketplace costs and revenue stream models
- How marketing and merchandising processes differ on marketplaces
- The nuances to be addressed, including different shopping behaviours, language expectations and checkout experience preferences
- How Pitney Bowes has helped retailers to successfully enter the Chinese market through Tmall

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