Google is gunning for digital payments in India

By Dan Wilson January 6, 2017 - 1:01 am

India is increasingly looking like the most important frontier for ecommerce and digital payments in the world right now. Amazon is investing heavily and Google too is looking to the sub-continent for profits. Google is going great guns on payments in India. There are more than a billion people there, after all.

Google India CEO Sundar Pichai said: “I think it’s a bold and courageous move and it is a platform shift for the underlying economy to try and digitize how cash moves around and we are excited by it.

“We are trying to understand what UPI (universal payment interface) is and the power of the stack that’s being built here, I think it’s truly unique to India. At the scale at which it can work I think is a unique opportunity. We’re excited and thinking hard about how to adopt to it.”

And it speaks to the Indian government’s hopes to modernise the national economy. There is very low use of debit and credit cards but mobile phones are becoming more popular. Technology companies could hold the key to the future of the country’s economy. That’s why the Indian government met with companies such as Google, Microsoft and Apple for talks recently.

India is looking very interesting right now. But how do European sellers tap into this ever-expanding market? Are you taking advantage?

Comments are closed.

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

See More Companies >

Recent Comments

4 hours ago
Victor: Poor chap increased business making it difficult And time consuming Customers sending mail are just plain...
16 hours ago
wyatt: This was great to see today. Had sales today through onbuy and seller fees were...
18 hours ago
Toby: They are dealt with separately. My parcel deliveries are always delivered at a different time....
22 hours ago
victor: @ sam thats the reason why England has county wide blanket tiers, to...