Allegro is the leading e-marketplace in the Poland, accounting for nearly 60% of the local online shopping industry.
Allegro TV ad has 11 million Youtube views and rising
It’s a trend that has been emerging over the past few years. Big brands are spending more and more to create the most popular Christmas ad of the year. John Lewis and the others spend millions on a heartwarming, or tear-jerking, advert to keep their brand front of mind in the run-up to the big day.
But this year, one ad seems to be stirring the emotions more than others and it’s from Poland’s ecommerce giant Allegro. You may have seen it being shared already on social media (it’s certainly been popular amongst my Facebook friends) and on Youtube the video has already garnered over 11 million hits.
It really is rather charming.