Meet the company: Down Your High Street
The high street has been close to Dan Whytock’s heart ever since he worked on the stalls at his local market and that’s why he launched Downyourhighstreet.com in 2013.
With a sparkling new website and app due to be launched in Q1 2017, you can shop via all your favourite high street boutiques, jewellers, furniture shops, plus more in the comfort of your own home, (or click and collect at a convenient time).
I caught up with Dan to find out more about the Down Your High Street marketplace and ask him why independent high street retailers should be signing up to his site:
1. What does Down Your High Street do?
Down Your High Street is a bespoke online marketplace that gives independent, brick and mortar retailers the opportunity to showcase their products to a wider audience. The great British high street is the lifeblood of our economy but it’s been severely impacted by the rise in online shopping. We decided to flip that on its head by helping independent retailers get online too and create a dominant online presence, whilst keeping their physical shops alive.
For shoppers, Down Your High Street provides the freedom and convenience of being able to choose from thousands of products from reputable, independent sellers.
2. What are you doing to attract buyers?
We are really active on social media, which has been a great way to engage with new customers and boost our SEO efforts. We have over 20,000 SKUs listed on the site and every shop profile is search engine optimised to make it easy to search by location or product type.
We run regular email marketing campaigns and two types of newsletters, and the local press up and down the country have run stories promoting the website. We work with some of the largest affiliate marketing companies in the UK and are shortly launching a national TV ad.
How much traffic does your site have?
Our live website attracts on average 70k unique visitors per months. With our affiliate marketing strategy and launch campaign next year we expect to double that by our second quarter next year when the new site launches end of Jan/beginning of Feb.
3. What would your ideal retailer look like?
We work specifically with independent high street retailers so we’re keen to talk to anyone in that category, but our ideal partner sells interesting, bespoke products that you won’t find in larger stores. We love to hear from anyone who sells environmentally conscious or fair trade products too.
There are 3 types of retailer we work with; those who have no online presence at all, those who have a small online presence through social media and basic websites, and others who already have their own website but would benefit from selling on multiple 3rd party platforms.
4. What does it cost?
The yearly cost is £99.99 plus VAT and 5% commission on sales- this works out as less than £2 a week and enables sellers to use a platform where they won’t be undercut by online only retailers with no overheads like rent, rates and staff.
We also offer an additional service where providers can run adverts on the site for £49.99 + VAT for the year.
5. Which channel management companies do you integrate with (if any)?
We have invested in a brand new universal API that can be easily integrated with. The details will be ready by early January and every stock integration company in the UK will receive ad copy alongside a meeting to discuss joint working. We are still in the early stages of channel management but judging by the interest we’ve had so far we’re confident that we’ll be able to extend our reach even further in the new year.
6. Any announcements, strategies, or upcoming product releases this year or next?
We will be releasing a state of the art app in late 2017. We have high hopes for the app and believe it has the potential to become every shopper’s best friend- not only will they be able to buy on the go at the touch of a button, it’s fully interactive. This means that when they walk past independent retailers they’ll receive an instant notification of any sales and special offers.
We will also be launching a national TV advertising campaign over the coming months.
7. What else would you like to tell Tamebay’s readers?
We genuinely have the interests of smaller, independent retailers at heart and want to make the high street thrive again.
We’re a very vocal, friendly company and we really enjoy hearing what shoppers and retailers have to say. We welcome any questions or comments from Tamebay’s readers so if there are any ideas you have about how we can further improve our service, let us know. You can find us on social media on Facebook, Instagram, Pinterest, and twitter so come along and join in the conversation!
Direct from the High st sorry most anything sold on a high st these days comes direct
Thank you for your message.
Many of our high street stores do source products locally but of course some will be originate overseas. We only state that all the products are sold via independent retailers in the UK so they can be collected in store too.
I’ve been with Downyourhighstreet.com for a while now and think they’re great. As a small independent shop, you can’t ignore online sales – so this gave me an easy and cost effective way to get my items online! I’ve had sales from people who live nearby, as well as those from all over the UK.
I can’t wait for the new changes they mention in this article, as this will bring the website right up to date and should get even more people visiting it!
You’re a great seller on our marketplace and an inspiration to other shops as you are always setting the trends. Working with you has helped sculpt our new site and we look forward to continuing the relationship as we become a house hold name.
Thank you for your feedback.
We have been sellers with Downyourhighstreet.com for 2 years when they first went online and i must say i can’t wait to be part of the new, bespoke site. I make sales on the existing site which does lack a few features but for retailers like me that sell on multiple platforms and in store, the new site more than accommodates my needs. I would definitely recommend this service to other shops. The team have been very helpful.
You have been here since day 1! Thank you for always working with us to get the best results. Our customers always come back for your products and we look forward to going live with them in 2017.
Hi I would be interested in your website plans , thanks Andy
Great, can you email us at firstname.lastname@example.org and include your number if you’d like to discuss over the phone.
We look forward to sharing our plans with you.
Just tried to view your site, and pages are very slow to load.
I don’t have superfast broadband and rely on wifi, but manage to get pages from google, ebay and others to load much quicker – I am still waiting for some pictures to load after five minutes on your site.
If I was a prospective buyer I would have given up.
Thanks for your feedback.
As the interview explains, we are developing a brand new website that has been built on the feedback of our exisiting retailers and as a platform that has been used to test the market, it has more faults than just loading time. Even with these faults we have sold thousands of products and worked with more than 350 high street shops in taking them online.
What we’re offering is that shops can become part of our new, bespoke website that will be built to the highest expectations from the UK’s most trusted, award winning develop and design agency.
Do you have a shop? Happy to explain further if you’d like to get in touch.
We have been on board since the very beginning. Great team behind the scenes and they are really helpful.
Admittedly yes the site has not been that easy to add products, a bit time consuming.
Also as there was no vetting on product images some indies put up terrible photos that we felt bought the site down.
But we are very excited with all the new changes, it will make adding products much easier as we can link up to our existing website, SEO improvements and lots more investment in all aspects will prove this a great platform for small businesses to reach a wider audience.
Hi Scarecrow Boutique!
Thanks for the feedback.
We can’t wait for the new site, as you say there were many issues which affected the platform and its usability but with the feedback of shops like yours, it’s made the build of our bespoke platform much more innovative and we’re confident we will accomplish much more than ever expected.
As always, thank you for being with us and we look forward to a prosperous future.
Hi, is it just for uk based retailers?
Thank you for the enquiry. No it’s for the whole of Great Britain. We love the niche offering you have. Do you have a store?