EE to report real geographic mobile coverage from January

By Chris Dawson November 24, 2016 - 10:30 am

No Mobile SignalEE are the best mobile network in the UK for data (joint best with Vodafone overall for voice and data), but now they’ve come clean and decided to be honest about their UK coverage.

Traditionally mobile companies have touted something like 90% UK coverage but that actually means 90% of the population. This leaves vast swathes of the countryside without a signal and that’s just not good enough. The clue is in the name… you want your mobile phone to work when you’re mobile, not just when you’re at home.

EE are calling on competitors to get ‘Clear on Coverage’ and provide customers with greater clarity on where they can make a call and use data across the UK by making geographic coverage the standard industry measurement. EE themselves are switching on a new 800MHz frequency 4G signal to boost superfast coverage to 75% of the UK, supporting their ambition to provide 95% coverage across the UK landmass by 2020.

EE’s will report all coverage in geographic terms from January 2017. They have asked their competitors to do the same and have asked Ofcom for support in driving the entire mobile industry to get ‘Clear on Coverage’.

EE CEO Marc Allera asks the mobile industry to be clear on coverage

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