Pitney Bowes Global Online Shopping Study

By Chris Dawson October 12, 2016 - 9:38 pm

Coinciding with the Internet Retailing Conference, Pitney Bowes who attended issued their third annual Global Online Shopping Survey of 13,000 adults, highlighting key demographic shopping preferences across the world.

It’s no secret that the advent of digital technologies has changed how consumers shop, as well as how businesses reach their customer. This year’s study offers critical insight and global comparisons into how, when and where consumers shop and in particular for the UK:

  • UK shoppers (98%) shop online with the majority saying that they shop monthly
  • To find products online, shoppers in the UK choose online marketplaces (59%), search engines (54%) and online retailers (52%)
  • Close to half (48%) of UK shoppers claim that they have not returned unwanted purchases, because they did not know how to, or because it is inconvenient
  • When it came to last year’s holiday season – almost one-third (31%) of UK shoppers experienced challenges with their orders, whether that was shipping issues or poor communications from the retailers
  • About half (49%) say price is the reason they shop cross-border – conversely, close to three-fourths (72%) say shipping costs are why they are discouraged from shopping cross-border and over half (52%) say return polices.

You can download the full report from the Pitney Bowes website and to give you a flavour the infographic below has some of the key international findings.


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