Amazon further tighten up their Reviews policies

By Dan Wilson October 4, 2016 - 11:33 pm

bqool Amazon Product ReviewsOver the course of the past few months Amazon has cracked down on its reviews policies and, in particular, become more stringent on the use of incentivised reviews on the site. We’ve written about it before.

On Monday they made further amendments to their approach in a blog post from Chee Chew, VP, Customer Experience. You can the post in full here.

“Today, we updated the community guidelines to prohibit incentivized reviews unless they are facilitated through the Amazon Vine program. We launched Vine several years ago to carefully facilitate these kinds of reviews and have been happy with feedback from customers and vendors. Here’s how Vine works: Amazon – not the vendor or seller – identifies and invites trusted and helpful reviewers on Amazon to post opinions about new and pre-release products; we do not incentivize positive star ratings, attempt to influence the content of reviews, or even require a review to be written; and we limit the total number of Vine reviews that we display for each product.”

It is hardly surprising that Amazon is becoming more protective of reviews because they are valued by buyers. That said the Vine development is also interesting. This policy comes in to effect immediately.

Will it impact your strategy?

Comments are closed.

Recent Comments

3 hours ago
Leader of the Banned: You never replied to my email Rob. You've had a week to respond. You...
22 hours ago
Daniel: I was reading about a bullion dealer who operate on razor thin margins of 1-2%....
24 hours ago
Jef: He looks like a smug tit so appropriate. Typical eBay hiring....
1 day ago
Sweepster: Royal Mail contribute 17.1% at the moment, so it is a huge drop. A lot...