Alibaba Group now using GS1 standards

By Chris Dawson October 23, 2016 - 11:24 am

EAN BarcodeAlibaba have announced that they will be requesting GTINs and use GS1 data pool standards from seller on their platforms.

By inviting brand owners to adopt GS1 standards, Alibaba are recognising the huge benefits that standards can bring, including managing their supply chain efficiently, complying with laws and regulations for accurate product information, meeting the demands for consumer transparency, strengthening brand integrity and improving the consumer experience.

Alibaba have a huge number of manufacturers listing on their site and so the impact of their adoption of GS1 standards will be more far reaching than may appear at first glance. If European retailers source their products on Alibaba and they come from a manufacturer using GTINs registered with Alibaba then the retailer will have the barcode needed to list on other Western marketplaces such as eBay and Amazon.

As well as inviting brand owners to adopt GS1 standards for product information management and to use Global Trade Item Numbers (GTIN) for uniquely identifying their products for global e-commerce, Alibaba are also encouraging users to join the GS1 Global Data Synchronisation Network (GDSN) for online exchange of product information.

  • Alan
    8 months ago

    “Huge benefits”? To whom? Not to me. I can easily imagine a race to the bottom, pricewise. And why are EANs so expensive via the non-profit GS1?

  • 8 months ago

    Great article! An edit here

Recent Comments

17 hours ago
northumbrian: if I got then minimum wage for all the hours I spent on the business...
18 hours ago
james: “make the UK the... safest place in the world to be online” might need to dispute...
20 hours ago
tyler: We use a 3rd party api system (WP Lister) to import orders, from both Amazon...
20 hours ago
Colin Windsor: It may be just me But Alibaba is now retail not trade?...
20 hours ago
chrissieboy: Amazon apparently no longer take on new sellers of cds due to MM allegedly blocking....

Tamebay Guide

Welcome to our Tamebay Guide. Companies listed in the directory represent the leading suppliers in the UK and Europe.
Selling on marketplaces? Product identifiers help buyers to find your