EMAIL require tracking on $10 items from 12/10/2016

By Chris Dawson September 7, 2016 - 10:14 am

Amazon LogisticsIn just over a month’s time, merchants selling in the US will have to consider tracking for light weight items.

Amazon have announced that from the 12th of October their package tracking requirement will extend to small and light items that are priced over $10 USD (including shipping). This is a change from the previous policy that tracking would not be required for any items that fit in a USPS Standard Mail envelope or First Class Mail envelope.

To emphasise the point Amazon said “Small and light items under $10 in price (including shipping) can still be shipped in USPS Standard Mail envelopes or First Class Mail envelopes without tracking; however, starting on the date listed above, we will require tracking for small and light items over $10, just as we do for the catalog in general“.

If you don’t comply you may lose selling right

After the 12th of October, if you aren’t providing tracking on 95% of your items in a given category (including small and light items over $10), Amazon warn that you risk losing your ability to sell non-FBA items within that category.

Justification for tracking requirement

Amazon say that they display “package tracking information buyers because we find that being able to check an order’s shipment status and not worry about its whereabouts creates a better experience for buyers. This peace of mind is especially important for higher-priced orders“.

Benefits to the seller are according to Amazon:
1. Decreased order defects and better seller feedback ratings
2. Fewer buyer messages
3. Reduced lost shipment costs
4. Improved conversion

Amazon Upset the Environmentalists

Amazon acknowledge that if you choose to fulfil the tracking requirement by shipping your item as a parcel, there may be a $1-2 increase in base shipping cost but then you’ll will receive complimentary tracking on the parcel from USPS.

In a move which will enrage every environmentally concerned body, Amazon suggest that “You can access parcel rates while using the same packaging that you typically use by wrapping your item lightly in bubble wrap before putting it in the packaging, such that the thickness is more than 3/4″ thick“.

What does it mean for merchants?

This is going to kill some merchants who previously shipped for around $0.50 and will now face a cost of $2.60 for parcel prices.

For sellers with products selling for around $10 (including shipping) there are now two options – drop the price to $9.99 to fall beneath the $10 threshold, or raise prices to $12+ to cover the higher postage cost.

The other option of course is to simply dump your stock into FBA and make the shipping Amazon’s problem. While there are FBA costs to consider at least you’ll access Amazon’s rates and have a lot less work to do when an order comes in.

  • Simon E
    1 year ago

    I hope things like this don’t get to the UK shores.
    Some would argue that Recorded Signed for is tracked, but not in reality.

    At present I can still ship tracked to USA with

    at £2.99 for up to 200Grams.
    Better than Royal Mail by a long shot.
    Wish I had more to send them.

    • Joe
      1 year ago

      etail? Any good? A quick search brought up a rather worrying thread from 2011 on – but perhaps there is no connection.

    • 1 year ago

      Hi Joe,

      As we launched the eTail-USA business in early 2013 and therefore did not exist in 2011 – whatever “etail” was found from your search at moneysavingexpert is certainly not us!.

      Our website is – and we have been mentioned/recommended here on Tamebay several times in the past year or so, including Chris Dawson describing us as “a superb offering”.

      Please feel free to email us at if you need any info/help.

      Our rates start at £2.99 for 0-200g, this being the total price as we have no concept here of fuel surcharges/customs/duty etc.

      Peter White

  • Pete
    1 year ago

    So if I only list on Amazon UK, Germany and France I’m OK to sell into USA untracked? For how long, I wonder? International tracking would be too costly for me. I sell mostly £9 ($12) Large Letter items – sales would plunge – it would be a game changer for me. Drop the price to £7.25? OUCH!

    Any chance of some good news, Tamebay?

    • Joe
      1 year ago

      I believe that some international sellers are exempt from sending items tracked as it would hurt their marketplace by pricing out so many international sellers from their US market.

      I would say if you’re concerned contact Amazon support because I do know they are less restrictive on international sellers.

  • Richard
    1 year ago

    The message being that Amazon want FBA only as much as possible. Sounds like a good plan for Amazon, but not for third party sellers.

    • Simon
      1 year ago

      Agreed. And once on FBA they have your full metrics – and can change the rules at any time.

  • Freakzilla
    1 year ago

    Does this apply for sellers from other countries who sell on Amazon.Com?


  • TomH
    1 year ago

    It is really a total gotha! In the US to get a Acceptance actual scan at the USPS is almost always a coin-toss. Any official, Amazon or USPS, that says differently is blowing smoke up where the sun does not shine.

    And, in-route scans are far and few, if any.

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