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Top 4 eBay Listing Tweaks Guaranteed to Increase Sales

By Chris Dawson August 23, 2016 - 12:18 pm

eBay Listing Design featYou’re here to make money right? So how can you get the biggest improvement in sales on eBay for the least amount of effort? Today we look at a strategy for tweaking your listings showing you where to focus and which listings to start with.

We all know that we should be looking to improve our eBay listings, but if you’ve 100s or 1000s of listings picking where to start is always a bit tricky. The answer is not to try and edit all your listings in one go, but to work on them regularly and target the changes which will produce the biggest increase in sales.

There are some tools out there such as ListSmart, which aim to validate your listings against the big data they’ve gleaned from scanning millions of eBay listings daily. They’ll be able to tell you the likely effect of making certain changes like adding more item specifics, more gallery images or even having a second postage option.

There are simpler ways to work however and even with all the brilliance of clever software, it may have you chasing improvements on the wrong listing. You will already know which are your top performing listings and those listings you thought would perform well but are disappointing. These are the listings to start with.

There are always some parts of a listing which will perform more than others and that is the attributes which get a buyer to click on your product. No clicks equals no sales. With that in mind the top things to consider are:

Top 4 eBay listing tweaks guaranteed to increase sales

Titles

80 characters are available, but the first 55 are higher value. In some eBay search results titles are truncated so get the important information up front and leave lesser value information for the end of your title.

Yes it costs money, but subtitles are one of the most valuable eBay listing enhancements available today when used strategically.

Images

Use a square image when possible. It takes up the maximum amount of space in search results. Landscape images may simply donate space to your competitors listings! Also add as many images as you can to gallery rather than simply embedding them in your description. eBay will optimise them for mobile and ensure buyers get to see them.

Product Data

If your product is new and has a bar code, get the GTIN, Brand and Manufacturer’s Part Number (MPN) and add the data. eBay require it, Google requires it, it’ll bring more eyes to your listing.

Item Specifics

Don’t waste your time filling out 20 item specifics for every product you sell. Not until you’ve at least got what I call the ‘Essential Item Specifics‘ filled out for all your listings. Work on the Essentials and then the Desirables and leave the lesser value Item Specifics for another day.

Strategy

Chase the money. Pick your top listings, the listings where you’re heavily invested in inventory and those that need to perform well. Ignore the listing for a one off product – do you really care if it sells or not? Yes it would be nice for a one off item to have a perfect listing but time spent on the product listing where you have 100 units in stock will always outperform any single item listing.

Once you’ve picked the set of listings you’re going to work on, don’t stress about every detail. Pick the parts of the listing which are easiest to improve and the essential bit you know will make the biggest impact. Leave things like ‘Optional Item Specifics‘ for another day when you’ve more time.

Of course you should be looking at things like shipping options, returns policies, listing design and a whole host of other things, not to forget monitoring your seller standards. Ultimately though, it doesn’t matter how right you get all the back office stuff if your listings simply aren’t being returned in search results.

Action

To get started identify your top 10% performing listings by revenue (or preferably profit) and set a goal to edit the Images, Titles, Product Data and Item Specifics by a set date. Target the listings which will generate your sales over the Christmas period as they’re the ones that will produce the greatest profits as we come into Q4.

  • Steve
    7 months ago

    If I search for a “Corsa Door Handle” for example from ebays home page I get a load of results showing a filler cap at the top but further down there are some external door handles

    Then if I filter by “external car door handles”

    I get a different set of handles at the top of best match does putting your products in the child categories reduce your visibility in the home page root search results it seems to look like it from examples I have tried

    The sellers who use the category “Doors & Door Parts” for external door handles get better results on generic search from eBay’s home page than those sellers who use the correct category “Car Exterior Door Handles”

    Its just a mess where sellers who put the effort to list in the correct category are demoted down the generic home page search.

    eBay seem to use the categories to exclude the sellers items listed in the correct child categories from the generic search results instead of including all results and the child filter remove the ones outside the child category.

    I hope this makes sense are we wasting our time using the child categories when listing?

    • 7 months ago

      Same search for me returns :-

      New Genuine Vauxhall Corsa D Inner Door Handle Connecting Rod / Bracket 13297179 (Fits: Corsa)

      Makes sense, all 3 search keywords in that title, 608 sold.

      Drilling down to exterior returns

      VAUXHALL CORSA D EXTERIOR DOOR HANDLE DRIVERS REAR BLUE 21C 50R 06-14

      Makes sense.

      Adding exterior to the original search returns

      VAUXHALL CORSA 16V 3 DOOR 2004-2006 DOOR HANDLE EXTERIOR FRONT PASSENGER SIDE (Fits: Corsa)

      Seems pretty good to me. I remember the days when you would search for an iPhone 5 and the first 30 pages were filled with crap accessories.

    • Steve
      7 months ago

      Sorry I don’t think you understood if I filter from the home page result to “Exterior Car Door Handles” the best match is item 111818435446 but on the generic from the home page all categories results its no where to be seen

      Other items are higher for example item 152211448937 is yet its not at the top of its sub category and is in the wrong cater gory so is item 111818435446 been demoted because of the subcategory it is in ?

      Logic would say if the items at the top of the subcategories would also be at the top of the main category.

      Why bother with the subcategories when your item will be demoted on a generic main search when better best match placement can be achieved using just the main category

    • 7 months ago

      Yes, I see that now. Grim results. 90% from China.

  • james
    7 months ago

    in what way is this guaranteed to improve sales?
    we did all that before, sales went down.
    this is ebay we’re speaking about, the only guarantee is they will do you over at every chance.

    • james
      7 months ago

      one way that -could- just about guarantee an increase in sales, is ensuring your ebay listings are visible on google shopping.
      mine arent.
      nobody at ebay cares.
      nobody at ebay will speak to me about it.
      nobody at ebay even knows who i should speak to about it.
      as soon as you mention, “oh dont know, not my problem, ask google”.
      one person promised to have someone phone me back when he found the right department, obviously nobody ever called.
      if you have a problem with ebay, tough.

    • 7 months ago

      Not sure if this works but it’s something I do which I read about a while back. Go into your shop and turn off RRS feeds, apply. Then go back in and activate it again. Sends a fresh feed up G and others.

    • james
      7 months ago

      cheers whirly, i’ll try that and let you guys know if there’s any joy there. hadnt heard this one before.

    • Whirly
      7 months ago

      No worries, also RSS not RRS.

    • Chris
      7 months ago

      Where is this RSS feeds button?

    • Precious
      7 months ago

      Ditto

      I have tried and tried to get eBay to understand that there is an issue with my feed into Google shopping. They always try to pass the buck by telling me to contact Google. I then send them the link on the google shopping help pages that states that the person sending the feed is responsible and that they will be notified of errors. But no-one at eBay knows about these errors – or if they do they do nothing about it. This would be a win-win for eBay if they sorted it as more sales would be directed to eBay site – but finding someone who cares is impossible.
      They give me a case number then just don’t reply.
      Frustrating that it can’t be reported up the hierarchy properly.

      I thought I was alone with this issue – but obviously not.
      Please let me know if you find a resolution and I’ll stop banging my head against this wall.

      Precious
      x

  • 7 months ago

    Hi Chris. Go to manage my shop, it’s one of the marketing tools.

    • Chris
      7 months ago

      Hi Whirly, it wasn’t there for me.
      I managed to find a direct link online to get to it.

    • Whirly
      7 months ago

      Odd, glad you eventually found it.

    • 7 months ago

      RSS isn’t visible from the new eBay shop :-)

    • 7 months ago

      Hey Jane, hope all’s well with you.

      What’s the new eBay shop you speak of?

    • Stuart
      7 months ago

      Spent about 20 mins looking for this and ever on ebay I can’t find it. There is nothing about it in manage my shop on the left hand nav. Anyone any ideas?

    • 7 months ago

      As I commented above, not been visible for a good while and deffo not on the new ebay shop as soon as you change it the link used to disappear

    • 7 months ago

      It’s under the promotional flyer on the old shop

    • james
      7 months ago
    • 7 months ago

      If you are on the new shop this will go to PNR, if you have a custom shop front or old shop link will work. If you revert to old shop, change it and then revert back to new you can do it but not sure how effective it will be in this case as the new shops are supposed to be a bit more up to date on the Google front if set up correctly, this is why RSS feed link is not visible.

    • Ian T
      7 months ago

      Make sure you are on your selling manager overview homepage.
      Scroll down to shortcuts from the let hand menu. If you have manage my shop in the shortcut list then click on it and then on the next page RSS feeds will be the last item in the marketing tools box on the left hand side of the screen. Click on it to go and tinker with your RSS feed activation. Hope this helps and that you have the same layout. I just tried it half an hour ago. No sales so far.

      PS. If you click manage my shop in the seller tools section from your overview homepage then that’s where you are going wrong as that just takes you to your shop.

  • 7 months ago

    So how often would you recommend doing this?

    • 7 months ago

      We do it once a month but we’re not adding new inventory every day.

    • Chris
      7 months ago

      Whirly, Ours is currently;
      Checked “Activate your Fixed Price listings via RSS. ”

      Do you;
      “Click ‘Don’t activate your Fixed Price listings via RSS.'”
      Then, immediately go back and;

      “Click ‘Activate your Fixed Price listings via RSS.'”

    • Steve
      7 months ago

      Thanks Whirly I have just tried this and done 5 sales in 10 mins hopefully it will carry on for the rest of the night Thanks

    • 7 months ago

      A happy coincidence I’d imagine. Good luck.

    • Steve
      7 months ago

      Yet you were right its back to normal now slowwwwwwwwwww

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