Sterling fall means you may want to raise your € and $ prices

By Chris Dawson June 28, 2016 - 12:44 pm

With the fall in Sterling since the EU referendum, have you adjusted your prices on overseas marketplaces? If you haven’t then you may be missing a trick.

Certainly it’s much easier for sellers who use automatic repricing tools to adjust prices, but seeing as the £ hit an historic low and is still trading below it’s value last week, that makes UK goods exceptionally cheap overseas.

There are two courses of action you could choose to take. You can maintain your current margins or you can edge up your Euro and Dollar prices to make more margin on your existing stock.

Maintaining your current prices probably makes sense if other UK competitors are also selling on the same marketplaces as you. If you’re only competing with domestic sellers in overseas territories then putting your prices up a couple of notches makes sense.

The final thing to consider is where you source your stock. Even if your stock is sourced in the UK when you come to replenish the stock you currently have on hand prices may be higher if the raw goods are from overseas or if your supplier is an importer. Making a little extra margin where you can will give you more cash on hand when you reorder your next batch of stock.

  • SAM
    1 year ago

    I had to do that on friday for the Listings I sell on Amazon via Build international listings. The Amazon fees are pretty high for that service anyway, I am like 20% over the UK marketplace however. However EU sales on Amazon have still been OK. They have fell off a cliff on eBay.

    • Fred
      1 year ago

      I don’t think they fell off a cliff on eBay. I think eBay pushed them off the cliff. If any company stands out as being run by geniuses its eBay. Unfortunately the genius is limited to exceptional skill at shooting themselves in the foot.

  • 1 year ago

    I think you have got the message the wrong way around. There is no need to edge up Euro and Dollar prices to increase margin. The weak pound does that for you at a stroke . It is your GBP prices on UK platforms that will look cheap to overseas buyers. If you sell a lot overseas it would be worth considering upping those Sterling prices.

    • Fred
      1 year ago

      Agree. This post is mathematically dyslexic. Better to remove the post and re-post with the correct information.

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