A simple pricing tip for selling to Germany

By Chris Dawson May 3, 2016 - 2:47 pm

GermanyAndrew Rushbury is the e-commerce manager at Internet Ink, a manufacturer and retailer of high quality compatible printer cartridges. Internet Ink, as well as offering free delivery within the UK, naturally sell overseas. From all their vast selling experience, Andrew has one very simple pricing tip which I’ve not heard before so thought it worth sharing:

Placing the euro sign after the price does better in Germany, so use 49€ instead of €49.

This might be a very small change to make and seem almost insignificant, but as Willy Brandt, a former German Chancellor, once said “If I’m selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen”.

  • Gary
    5 years ago

    Amazon apply this pricing tip in Germany. Guess who doesn’t?

Featured in this article from the Tamebay Guide – companies that can help you grow and manage your business.

See More Companies >

Recent Comments

2 hours ago
Rob: I can take a unjust negative feedback as pretty much all businesses have bad feedback....
1 day ago
Jonah: @rob Absolutely spot on- and further to what’s required as a seller I would like...
1 day ago
Rob: For each transaction there are a ton of things ebay want to measure you on....
2 days ago
SAM: I think your lucky if 15% even leave feedback these days. These days you pick...