Rakuten launching deliveries to real customers by drone

By Chris Dawson April 26, 2016 - 10:15 am

Rakuten have stolen a march on their western competitors with the announcement of drone deliveries to actual customers, albeit limited to those playing on a golf course where there are no annoying buildings in the way and a limited number of pedestrians and vehicles.

From the 9th of May, the new “Sora Raku” service will be used to deliver golf equipment such as new balls when you’ve hooked your last one into a lake, snacks, beverages and other items to players at pickup points on the golf course.

With the service, players can use the dedicated Android app to place orders, confirm the total possible order quantity, and receive push notifications when preparations begin for dispatch and when the drone commences its journey. To use the service players will need to log in using their Rakuten Member IDs, and can choose to pay by either credit card or with Rakuten Super Points.

It’s not as slick as Amazon’s proposed Prime Air as packages are not only packed by hand but in the supplied video are tediously loaded by hand into the drone’s cargo bay. Perhaps I’m being a little harsh on Rakuten here though, it would be tricky to construct a full warehouse operation on a golf course with conveyor belts to pass the parcels to the drones.

Once the parcel is onboard, staff initiate the delivery process from the control screen on a dedicated tablet, and the drone flies to the pickup point autonomously. After landing, the drone automatically releases the load and returns automatically to the takeoff point.

Initially, the service will be offered for a period of one month at the Camel Golf Resort, a golf course in Chiba Prefecture. Based on user feedback and analysis of the operation, Rakuten will look into the continuation and expansion of the service, as well as its implementation at other golf courses.

By offering the Sora Raku drone delivery service at golf courses, Rakuten hopes to provide a new shopping experience and make drones more widely accepted among consumers.

For the future Rakuten is looking into the utilization of drones for deliveries in sparsely populated areas and mountainous regions, in transporting supplies during disasters and in its e-commerce businesses, including Rakuten Ichiba, and aims to accumulate technical and operational expertise through running the service and put it to use in developing further innovative drone delivery services.

  • steve
    1 year ago

    My dad remembered the first motor car and saw man land on the moon in his lifetime. He would roll over in his grave if he saw the impact the car has had; fast forward 50 years – are we all going to complain about the buzz of drone swarms invading our air space?

  • 1 year ago

    rakuten can set up drone deliveries but can’t be bother to reply to seller enquires.

    always after the next shiny object..

Tamebay Guide

Welcome to our Tamebay Guide. Companies listed in the directory represent the leading suppliers in the UK and Europe.
Rakuten Group is one of the world’s largest internet service

Recent Comments

4 hours ago
Robin Miller: Even when they have paid, requesting contact information doesn't work. Hasn't for us for a...
4 hours ago
Robin Miller: Hi Dotty, I spoke to Business Link on this issue, and whilst they were clear that...
4 hours ago
Dan Wilson: Feel for you. Not good. It's interesting that Concierge are involved here because they should...
5 hours ago
Whirly: Dan, thanks for highlighting this, I'm encouraged that the press team at eBay have attempted...
7 hours ago
Andy: Mmmmmm. Anti-competitive conduct anyone?...