PayPal talks up “contextual commerce”
Earlier in the year, PayPal launched the “Paypal Commerce” programme. It was developed by PayPal subsidiary Braintree and we wrote about it in February.
Basically, it enables merchants to include PayPal “buy buttons” on other sites, such as social media, so that buyers can easily make the decision to buy easily as they’re browsing. The buttons can also be plugged in to adverts and emails.
Harper Reed is head of commerce at Braintree and he calls this sort of integration ‘contextual commerce’. That buyers can buy wherever they are, on whatever device. And he’s bullish about the future.
He says: “We’re starting to see that money is now borderless – it doesn’t have business hours. This new money thing is real. It’s here and there’s an opportunity here to break down the rules we grew up with. Commerce is global. There isn’t a border. Every market is right for disruption. Mobile is now. We can’t be thinking about it being the future when most of the infrastructure of the internet is being accessed by a range of devices all of the time.”
And it looks like there’s more to come with PayPal Commerce developing over the months to come. So watch this space.
Have you started using PayPal Commerce yet?
Didn’t manage to get a slot on the beta but looks good, is it now live? can see the buy buttons working really well with abandoned cart emails.