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GTINs, EANs, MPNs etc all now searchable on eBay UK

By Dan Wilson April 12, 2016 - 1:56 am

Good news. eBay now enables buyers to search by GTIN, UPC, EAN, ISBN and MPN via the general search function they have on the site.

This was announced on ebay.com today but does also seem to work on ebay.co.uk too.

Here’s what the announcement says: “Starting today, buyers can search for any item on eBay.com simply by entering its GTIN, UPC, EAN, ISBN or MPN directly into the search bar. Listings that contain the required identifiers will receive better search visibility, so if any of your existing listings are missing these identifiers, be sure to update them as soon as you can.”

As an example:

GTIN

So it’s well worth getting on top of those Product Identifiers, as we’ve reported before, to help your item visibility.

  • Steve
    1 year ago

    Having a standard identifier search across all sellers products will only drive prices down reducing profit for sellers as well as eBay looks like a home goal to me.

    The race to the bottom has just upped another gear how long before all sellers undercut each other until all the profit in the goods has gone.

    I wonder if eBay have realised this effect and will hide some of the cheapest items from some results to avoid a race to the bottom

    • Sam O'levski
      1 year ago

      Sellers are already undercutting each other in many categories, if not all.
      I don’t list stuff from my b&m shop online, but frequently check to see if it’s worthwhile – a year ago most sellers were making around 50p profit per sale (under a fiver freepost) compared to cheapish wholesale prices, but that has fallen to around 20p for many, and some are making nothing at all….unless of course they are one of the wholesalers ?
      The interesting thing for me, is that some business sellers are still listing those items at higher prices to give a pound profit per item – every now and then they get a sale, so does that mean not every buyer will automatically go for the cheapest, in which case the ‘race to the bottom’ is not going to have a great effect ?
      My money is on buyers slowly catching on to searching by product identifiers to find the cheapest, once they’ve found something they like, just as they realised eBay’s money back guarantee meant free stuff in many cases.

    • Steve
      1 year ago

      That is exactly what will happen the buyers will have a easy way to find the cheapest seller for the item they are looking for and the seller who has the lowest price will get the sale.

      The result will be price wars on fast moving lines until all profit has gone and eBay will need seller to sell more goods to achieve the same profits from fees the only winners are the buyers.

      eBay must be banking on more sales to fill the gap or they are going to manipulate the search results so the cheapest ones are not shown on every search to keep their profits up

    • james
      1 year ago

      i think ebay is (vainly) hoping for an influx of google shopping customers.
      obviously with an additional ~10% of fees to account for on ebay that doesnt apply to direct websites, (plus the increased cost of operating on ebay vs every other website) ebay still believe you’ll sell your item cheapest on ebay somehow.

      on the plus side; if you have your own website, it wont take customers long to realise they can search by EAN on google rather than on ebay, and will actually find the best price.
      – be sure to update your own website with the same EAN’s you used on ebay, at a slightly lower price, for maximum return.

      if you dont have your own website, this is a terrible turn of events, like most of ebays revelations. its probably time for you to set up an amazon or etsy store.

      other than ebay being absolutely desperate to get back in googles good books, i cant see how they figured this would be a good idea in the long run.
      they’re shooting themselves in the foot yet again.

      previously customers would have been able to search by make/model on google, but most times, ebay would be above you in search results, due to brand recognition and huge adword spends. now ebay have turned that on its head in a remarkable demonstration of their incompetent suicidal tendencies.

    • Ian A
      1 year ago

      It’s something I never understood, sure they want to offer the lowest price on the net but showing buyers the same item cheaper only earns them less fees?!
      They should be encouraging spontaneous purchases and selling for the highest price possible. They make more fees and our business grows

      There’s no point selling the same item as big sellers. I had Sekonda watches and on my very listing is a third party advert for the same product taking the buyer off site. Impossible to even get your cost back because it’s so saturated.

      Need to sell niche/unique/vintage/limited edition items or you’re going to get undercut .

  • Adam Williamson
    1 year ago

    Yes, but the nuisance of it is, you can no longer search for eBay item numbers in the search box.

    • 1 year ago

      Really? Just tried an eBay.co.uk item number search and works for me…

    • Adam Williamson
      1 year ago

      Yes, still works for current listings, but you can no longer search for anything sold or ended etc.

    • Joe
      1 year ago

      Yes this is correct. I just tried searching for one my own sold items by item number and nothing comes up.

      This is a backwards step, and yes, there are plenty of reasons why people would want to search by ended items.

      I can’t imagine anyone searching for an item by the EAN, it’s not impossible but highly unlikely that the average-man-in-the-street will search for something by anything other than the name of the item.

    • Joe
      1 year ago

      Just double checked, it still works for ended items but you have to tick the ‘completed’ box for them to show.

    • 1 year ago

      You can… you just have to go to advanced search and search completed listings…

    • john
      1 year ago

      Some item numbers/id’s can be entered into search box and they come up(live or ended). some do not. Ebay has broke something,

      It is ebay after all. It Should not come as a surprise to anyone.

  • james
    1 year ago

    after 70+ hours of needless work making sure my listings are now MPN compliant, customers can search for the same thing they searched for previously.

    i originally made all off my listings with the brand and model IN THE TITLE, where it should be, so customers have always been able to search by brand and model.

    I think the only people to benefit would be those who have “thing for sale l@@@k” as their title. these are not the sellers i would want being brought to the top of my search results.

  • Andy P
    1 year ago

    As ever , one step forwards, one step back!

    Good point – You can now search and find an 11 digit numeric part number without getting a message saying the eBay listing you are searching is not valid or over 90 days old.

    Bad point – No current ebay listing numbers cannot be searched. Doh!

    This wouldn’t be so bad if the resolution centre was set up properly. If you get a claim and try to find the original listing, the RC link take you to a bastardised version of the order which doesn’t show anything useful like payment date, estimated ship date, tracking details etc.

    I appreciate that you can use advanced search and select by item number, but why make things such a PITA to fix a simple issue?

  • Alan
    1 year ago

    Perhaps good news for buyers – it will drive prices down. But why would it be good news for me as a seller? I don’t operate within China. I do pay VAT. I do have to pay reasonable/legal wages with the required benefits. This will drefinitely be a race to the bottom.

  • Earl
    1 year ago

    With mobile devices often having barcode reader apps, buyers are able to pick up and item in a B&M store scan the code and see what options are on ebay easily like they have been able to do on Amazon for a long time.

    its a two edged sword but does catch up with Amazon.

    • Steve
      1 year ago

      How long before price undercutting software is used by a majority of the sellers on eBay like Amazon where sellers can undercut each other using the barcodes to cross reference each other until they are all selling at cost?

      The long term effect will be less people selling on eBay when they realise the only way to get any sales it to sell at cost or a loss .

      This is just another half baked attempt at stopping the decline in market share to Amazon when will eBay wake up and work out they are not Amazon and look at eBay’s USP and promote it

      eBay’s USP is its army of small independent and private sellers who spend the money they make on eBay the very people eBay has been alienating for the last few years.

    • Earl
      1 year ago

      It does make automated price checking simpler of ebay, but this has been around for some time anyway although not to the same extent as is seen on amazon.

  • 1 year ago

    The number of times I’ve thought “I wish I could search by GTIN, UPC, EAN, ISBN or MPN”

    ZERO.

    The number of times I will now search by GTIN, UPC, EAN, ISBN or MPN.

    ZERO.

    • Earl
      1 year ago

      As a buyer and seller i have used barcodes to find what i want for years if i know what it is, now on ebay you can find out barcodes for items where they are hidden on amazon yet searchable.

      Book buyers have used ISBN’s for decades in this way.

    • James Roberts
      1 year ago

      I’ve searched by thousands of tiems by barcode in the past, until ebay removed the feature a few years ago and thought barcodes were item numbers. so:

      number iof times i’ve searched by barcode: thousands.
      number of times i’ve found ebay and amazon sellers listing under the wrong barcode: thousands
      chance of me buying a bath on ebay: zero

  • Giacomo
    1 year ago

    Such a shame their Product API does not allow search on EANs. It only allows search on EANs for Books or ISBNs, and UPCs only for certain categories.

    Do you think they will add the EAN lookup in their API as well?

    Thanks