20% of Amazon Germany’s retailers are British

By Chris Dawson March 7, 2016 - 8:30 pm

From a total of 135,000 registered retailers who trade on Amazon’s German marketplace, 55,310 are currently active. Of these active traders only 53% come from Germany, that’s according to Mark Steier of Wortfilter who did the research.

Almost half of Amazon Germany’s third party retailers are foreign traders. Whilst these numbers don’t take into account revenues, it does amply demonstrate the attractiveness of Germany to cross border retailers.

A hefty 20% of Amazon Germany retailers come from the UK. Over 10,000 UK marketplace traders are selling their products on the German site which confirms everything we hear about Germany being a profitable territory to trade into.

The third largest contingent of sellers on Amazon Germany are from Asia, more than 9% of the marketplace merchants come from there. 5.86% are Chinese. (4.95% from the mainland China and 0.91% from Hong Kong.)

Are you currently selling on any or all of the main three German marketplaces –,, If not it’s time to join the British retailers that do.

Amazon DE Marketplace Distribution

  • Sarah
    1 year ago

    I sell on both Amazon Germany and Amazon France and with a combined total of 24 sales in 4 weeks at an average selling price of 35 euros plus shipping per sale … it’s working for me ! Both markets are very good for me but I think this may depend on what you sell .

  • Paul
    1 year ago

    ‘20% of Amazon Germany‚Äôs retailers are British’

    Ha, that explains the high amount of poorly translated listings on there then!