Why do Fashion Retailers love Brightpearl?

By Chris Dawson February 9, 2016 - 10:53 am

London Fashion WeekWith the start of London Fashion Week just over a week away, Brightpearl report that record numbers of independent fashion and apparel merchants are using Brightpearl’s single management system to streamline and more efficiently run sales across their different e-commerce platforms.

Hill and Friends, The Fold and Timothy Everest along with US-based Jules Smith and Naked Wardrobe – are the latest retailers in the fashion and apparel segment to sign with Brightpearl, joining an extensive list of apparel retailers, including Campus Classics, Cristina Sabatini, Cuyana, Oaklandish, and Skunkfunk.

Brightpearl featOne of appeals of Brightpearl, alongside their sales management process, is strong stock management including purchase orders and handling of multiple locations. Within Brightpearl you can connect your physical shop to your ecommerce store and online marketplace listings and at the same time see what products are selling where and when you need to re-order stock. As you place orders you can track which location the shipment is due to arrive.

James Scott, president, Brightpearl USA explained “In the fashion and apparel industry success during key events such as Fashion Week, when design trends may last only one season. Those retailers that pride themselves on offering consumers the latest fashion apparel view Brightpearl as a vital tool to effectively manage inventory and to manage all critical aspects of their business operations, including top-notch customer services across their sales channels“.

London Fashion Week runs from the 25th to 28th February and you can buy tickets online if you wish to attend.

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