Amazon Logistics ‘Project Dragon Boat’

By Chris Dawson February 9, 2016 - 1:56 pm

Amazon Freight Forwarder Shipping LogisticsAmazon is building a global fulfilment network to grow it’s Amazon Logistics delivery business according to a report by Bloomberg.

As far back as 2013, an internal report code named ‘Dragon Boat’ envisaged a flow of goods from manufacturers in China and India through Amazon Logistics shipping, arriving at local Amazon warehouse in the west and then with Fulfilment by Amazon being sold and sent out with Amazon’s local couriers to the end customer.

Not only will this enable merchants in the West to source goods from the East, but it would also give Chinese and Indian merchants easy access to sell on Amazon’s European and American marketplaces direct from their factories.

Bloomberg say that a new “Global Supply Chain by Amazon” could launch as early as this year and it’s not just the physical shipping that they’ll take care of. They’ll also handle all the import paperwork for customs clearance that retailers normally have to complete to take care of customs requirements.

Far from simply being a threat to eBay and marketplaces in the West, a new global supply chain enabling the flow of goods from the factory to the consumer via Amazon Logistics and Fulfilment by Amazon (FBA) puts them in direct competition with Alibaba, who are also building out their European operations to facilitate commerce with China.

Currently Amazon have downplayed the threat to couriers and national mail carriers, but the Bloomberg report suggest that Amazon will simply partner with traditional carriers until they have the scale and experience to take everything in-house. This is of course what pretty much everyone believes, but not what Amazon have said publicly.

We’ve already know that Amazon will replace UK carriers for Amazon Prime eligible self fulfilling merchants. We would expect this program to rapidly expand, but it looks likely that this is the least of Amazon’s logistics aspirations.

  • Kyle
    4 years ago

    You would have to be an idiot to be a business in the West using this service. You think it’s bad that Amazon sees your sales data from the marketplace? Wait until they see your Bill of Ladings etc and who is manufacturing your goods and for how much.

    Ocean freight is cheap as hell already (pennies per kg) so why would a seller need Amazon? This service must be aimed at Chinese manufacturers.

    • Sam O'levski
      4 years ago

      The answer to all of these and other related problems is for consumers to boycott Chinese products, or even those made in other third world countries which undercut British made products…… but wait a minute, how many things do me make here anymore anyway ?
      We cannot expect governments to do anything, as there would be retaliatory sanctions if we were to impose an ‘unfair competition’ tax on these imported goods.
      How many of us knowingly buy cheaper foreign made products, trying not to feel guilty at how in our own small way we are all helping to enrich the competition ?
      Does anyone remember the ‘I’m backing Britain’ campaign of the 1960’s ? There’s a Wikipedia article for any youngsters who want to read about it ! The campaign was a failure, but surely we need a similar idea in these difficult times, to help British money to stay in Britain ?

    • Gerry007
      4 years ago

      Sam O’levski
      “Will the last business person leaving Britian, turn off the lights”…

    • Gerry007
      4 years ago

      I, so agree with your 1st sentence, no way are Amazon getting anything extra from us…..

  • james
    4 years ago

    woah, way to take on liability amazon!

    they may be liable for holding stock of weapons in their UK warehouse, but once they start personally importing, clearing (or bypassing) customs, failing to declare, plus storing and selling weapons…..
    or drugs…. or…..

    theres really nobody else to blame in this scenario, amazon is genuinely an end-to-end international smuggling operation.
    no doubt they’ll get away with it anyway, UK law doesnt apply when you’re amazon.

  • tinker
    4 years ago

    The British East India Co
    has done it all before, centuries ago

    • ifellow
      4 years ago

      Lol, nice one.

      Shame all this investment is made from fake GDP figures.

    • Gerry007
      4 years ago


      What’s British or Indian about this, it’s alll about China….

    • Tinker
      4 years ago

      Opium wars

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