eBay launches the Artisan Collective
It seems that these days, everyone’s parking their tanks on Etsy’s lawn. Amazon announced the Homemade at Amazon range in November and eBay too is trying to tap into the passion for crafts and handmade.
So over on eBay.com you can find the Artisan Collective. It’s a bunch of nice things from chosen sellers. Currently it’s just being promoted over on eBay.com
It’s certainly not a full out assault on Etsy, and the relatively small number of items that have been selected for promotion are tilted towards fashion and novelty homewares.
It has long seemed to me that this is certainly the kind of area where eBay could prosper and hopefully in future we’ll see them concentrate on such endeavours as they seek to revitalise their brand.
Typical that ebay launch a gift showcase which features personalised gifts and at the same time introduce new fulfilment ratings and targets for sellers. Do ebay marketing planners and feedback engineers ever talk to each other?
the guys who decided all items must have barcodes, and the guys who decided that you can’t edit a listing to include a barcode, until you’ve made thirteen different unrelated changes, certainly co-ordinated their efforts to ensure maximum disruption and aggrevation were achieved.
ebay owned this market until they went down the JD big box mall retailer route and forced small craft sellers to go to other sites like Etsy.
ebay still have an identity crisis IMO and I see no mainstream advertising or leadership to address this, just mixed messages, they say they want small and private sellers, but their policies are tailored to keep large retailers happy
I see ebay have poached threebirdnest. The Far East manufacturer who marketed themselves as a stay-at-home mom making hand crafted knitwear store on Etsy. Etsy kicked them off but eBay seems like the perfect place for them now. eBay doesn’t have the image for my brand of artistic goods. NOTHS and Etsy attracts decent minded customers.