eBay’s Christmas Elf Social Media Campaign

By Chris Dawson November 17, 2015 - 11:03 pm

eBay Elves Banner
For those struggling to find the ideal Christmas present, eBay have unleashed the #eBayElves to help out.

I’ve never been a great fan of eBay Collections, but this really showcases them to great effect. eBay have appointed four elves each who are showcasing their own along with twitter profiles on which they’re answering live questions from 9am to 6pm.

eBay say that “They’re the experts in all things Christmas, each with their own area of expertise, on hand to give you the greatest gift ideas customised for your needs!

It’s a pretty class combination of eBay Collections, social media, gift buying experts with a bit of Christmas magic and fun thrown in. If it drives consumers to buy on eBay this Christmas then everyone’s a winner.


eBay_UK_AliceAlice is a full-time mum, permanently chic and brimming with festive gift ideas for children and the family.

is full of stylish gifts and her twitter feed is full of ideas for dressing up your house for the Christmas season along with recipes to get your Christmas party off with a swing.


eBay_UK_SteveSteve is the loveable Essex lad who can’t take life too seriously so look out for his funny and original gift ideas. If you’re looking for a Christmas jumper he’s got that covered in . Steve is tweeting the naughty side of Christmas with “loving” and all sorts of gifts you won’t have seen before and would never have thought of buying.


eBay_UK_GregOften your dad is the hardest person to buy for, but don’t worry that’s the speciality of eBay Elf Greg. He knows you want to give them more than a new pair of socks so his collection has some of the best this festive period. Greg was a young trekkie fan so can’t resist a bit of sci-fi on his twitter feed, but throws some fun gifts in for good measure.


eBay_UK_CarrieI’ve saved the best for last, Carrie is a woman everyone needs in their lives. She’s the epitome of class and purveyor of all things nice; she’s the real life “Lizzie” from . As you’d expect has everything you need to make your gift wrapping sublime. If it’s sparkly and trendy but not trashy then Carrie’s twitter feed has it covered.

  • Whirly
    2 years ago

    Launched 21 hours ago.

    4 collections.
    1 follower.


  • Jamie Parkins
    2 years ago

    God not the elves again! Only just paying off the counselling fees from last time…

    • 2 years ago

      Ha ha (or should it be “Ho ho ho”?), you and Dan both!

  • James H
    2 years ago

    What a waste. this is exactly the type of thing that might work if accompanied with a TV campaign. As it stands it just seems like a waste of time – a couple of retweets here and there

  • Carl Yaxley
    2 years ago

    They have less followers than me.. that’s worrying!

  • james
    2 years ago

    “Alice is a full-time mum…” who will apparently be neglecting her children between 9am – 6pm, since she has another full-time job tweeting ebay junk….
    well done Alice.

    • 2 years ago

      Don’t be so harsh… she’s probably running around with an iPhone and super organised :P

  • james
    2 years ago

    and for them doing this 9 hours a day, you think they’d have actually put some effort into it.

    “They’re the experts in all things Christmas, each with their own area of expertise, on hand to give you the greatest gift ideas customised for your needs!”

    “Greg Knows What Dad’s Really Want”

    1) a £25 bluetooth mini padlock (seriously?), which ships from US and has £35 postage on top.

    2) a £3000 smoked meat fridge. (christmas gift, or commercial venture?)

    “Alice’s stylish gifts for all ages”

    1) farting novelty pants (tres chic Alice!)

    “Steve’s Christmas Jumpers – Choose Carefully, this can make or Break your Christmas”.
    (look out for his funny and original gift ideas. because christmas jumpers are the very epitome of funny and original.)

    1) “Tesco Value” plain white, non-Christmas, Novelty jumper. (i think break your Christmas. nice suggestion Steve). almost certainly no copyright licence paid to tesco for this £12.99 ” tesco value” jumper.

    I love when ebay shows what they think “expert” means, its hilariously off.

  • Simon M
    2 years ago

    >> “Greg Knows What Dad’s Really Want”

    Some punctuation lessons perhaps?


  • Nonplussed
    2 years ago

    The “permanently chic” (so modest) Alice only has 48 followers. She also appears to have few ideas. Nearly every tweet originates from someone else.

  • 2 years ago

    Are they real people?

    • John Spearing
      2 years ago

      Thats a very deep question Dan, like ‘if a tree falls in a forest and no one around to hear it does it make a sound’.
      But, based on previous examples would say with 100% certainty that the people in the photos are not the ones creating the collections. Why? because the last set of ebay shoppers appearing on the site saying how much they loved buying, also by some strange coincidence happened to moonlight here:

      I think the ‘people’ are actually an algorithm searching the site and using artificial intelligence to reply to questions. Am waiting for some easter eggs or similar to appear in the collections to prove my theory.

    • 2 years ago

      No. It’s a boring marketing question. Are the people in the pictures, the same ones tweeting and creating the collections? Do the faces match the biogs? Or are they made up? That’s what I mean.

    • John S
      2 years ago

      Wish I’d read your answer before spending the day setting up recording devices and hacking down trees in the local woods.

    • 2 years ago

      I”m just curious: it’s a fairly well worn and perfectly valid device for a marketing campaign to create representative personas. Which is all I was wondering.

      No biggie!

      Dan Wilson

    • 2 years ago

      It’s not a deep question. It’s Dan being a complete arse for no good reason.

      Let’s not forget that Dan was an eBay employee masquerading as “Henry” on the eBay chat boards for years. Does that mean “Henry’s” advice was useless and should have been discounted?

      I think Dan would assert that “Henry” gave pretty good advice over the years so why be an arse over the elves?

    • Tinker
      2 years ago

      Too much Christmas SPIRIT possibly?

    • james
      2 years ago

      No, why question being deliberately & repeatedly lied to for someone elses profit?

      really grates me its so common, that we shouldnt even question straight up lies told to our face.

      the people are fake, the sentiment is fake, the help is fake, no wonder they have no bloody followers. i hope the two they have are both fake too.

      suppose, if ebay were actually honest for ten minutes, they’d have the slogan “we couldnt give a flying f**k about you or anyone else, we’d sell our granny for a tenner, if we had the first clue about how to sell”. so maybe best they stick to the lies.

  • 2 years ago

    Could I be a little bit biased. But the perfect gift for everybody at Christmas is a Book. After all a Book is for life not just Christmas. On eBay there are a massive range of Books covering just about every possible interest. So get browsing the Books and forget about all the other items suggested.

    • tinker
      2 years ago

      ISBN: 9780091906818

    • Simon M
      2 years ago

      and for you, ISBN 0230017940

    • Tinker
      2 years ago

      ok then
      lets exchange gifts , ISBN 978-1494820923

    • Simon M
      2 years ago


  • steve
    2 years ago

    Am I the only one who would definately like to have Carrie in my life…if the Elves get bored, there is always Lidl; at least they are on main stream TV…

  • Whirly
    2 years ago

    2 days after launch the collections x 4 have a grand total of 3 followers.

    It’s Corbyn levels of tragic.

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