Facebook tests new Shopping feature in Favorites
Facebook is upping the ante again with its forays into ecommerce by adding a shopping tab to Favourites in the Facebook app.
You can read about it here on Facebook with other news about business developments they’ve made recently that may well be of interest.
Dubbing the development as: “A single place for product discovery and distribution: New shopping feature in Favorites”. The feature is currently being tested and might not be universally available. Indeed, it isn’t being tested at all outside the US.
They say of the development: “We’ve also seen that people discover new products across multiple areas on Facebook—News Feed, Pages, and Groups. In the coming weeks we’ll begin testing a single place for people to more easily discover, share and purchase products. We’re testing with a limited set of small businesses in the US who are also testing the Shop section on Pages. Their products will be eligible to appear there. Over time we’ll explore incorporating additional content into this experience, such as items listed for sale in Facebook Groups.”
Facebook really does have potential to be a major player in ecommerce and a genuinely powerful channel for sellers. So keep watching to see what they do next.