Video: 12-steps to ensure a profitable Christmas

By Chris Dawson September 1, 2015 - 12:40 pm

The summer holidays are almost over and kids will be back to school in the next week. That makes it the time of year for retailers (both on and off marketplaces) to start planning for Christmas.

One of the best marketing tools is sill email, it can be used to delivery timely offers to customers, encouraging repeat business and building on events such as Black Friday, Christmas special offers, New Year promotions and of course just before holidays for liquidating any unsold stock that you don’t want hanging around until next Christmas.

John Hayes from iContact has recorded a 45 minute webinar on highlighting “12-steps program marketers need to take if they are to ensure a profitable Holiday season” which includes an in-depth look at strategies real iContact clients have used to increase opens, click-throughs and the success of their email marketing campaigns.

  • james
    2 years ago

    i didnt watch the video, but going from the screengrab still;

    “resulting in a 27.5% open rate.”
    well excuse me, but if you’re implanting spyware in my emails, to find out whether i opened it, you’re going to find yourself quickly on my block list, and a note going out to my friends to do the same.

    they used words like “exclusive” even though there was nothing exlusive about it.
    – so, lie is what you’re saying? straight up lie to customers, perform a confidence trick, scam and cheat, is your advice?

    i’m finding icontact rather disgusting, so far as companies go.

    • 2 years ago

      Every email marketing campaign in the world uses tools such as tracking URLs and images to track the number of clicks and open rates. It would be naive of anyone to think otherwise.

      This isn’t something specific to iContact, almost every marketing email you get from every company will be tracked (and that includes the emails you get from eBay and Amazon, the emails you send through eBay Shop email marketing and the list goes on….

      It’s a bit like a website knowing how many visitors they’ve had that day. Statistic may be anonymised (or may not, for instance if you’re logged into eBay they know who you are), but regardless your activity is monitored.

      Without being too blunt…. I’m afraid it’s a “live with it” or “Don’t use the Internet” situation :o

    • Rai
      2 years ago

      Likewise apps that allow previews without opening are fairly common place these days.

      An unfortunate arms race, really.

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