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iwoca’s first TV advert now being broadcast
When Christoph from iwoca (or more correctly who was planning to set up iwoca) and I first spoke, his dream was a company that would make it quick and easy for marketplace sellers to access finance.
I’m constantly amazed at how much iwoca has grown since launching in March 2012, but seeing their first ever TV advert last week took me by surprise. iwoca have expanded into multiple overseas territories and, whilst still servicing marketplace clients, now appear to be turning to mainstream businesses for further expansion.
Here’s their TV ad: