Are you missing out on Tmall’s sales promotions?

By Chris Dawson August 25, 2015 - 12:25 pm

More than 1,000 fashion brands, including international names such as Burberry, Hugo Boss, Ports, Lacoste, Calvin Klein, and Zara, are launching over one million products for a seasonal sales promotion now underway on Alibaba’s Tmall.

The August 24th – 26th promotion is the latest installment of a sales event held twice a year by Tmall to showcase spring/summer and Autumn/winter fashion trends. The current event highlights global luxury and fast-retailing brands as well as original designs from Chinese apparel companies.

In a reference to Alibaba’s recent partnership with Suning, Liu Xiuyun, manager of the site’s apparel category explained “Through the promotion, Tmall is providing a platform for a wide range of retailers to introduce their latest collections as well as expand their capabilities in mobile e-commerce and online-to-offline sales channels“.

While the big news on China is currently that their economy is slowing which has sent the world’s stock markets into a downward spiral, the truth is that China’s economy is still growing at a target of 7% per year. Reflecting this China’s B2C apparel market reached RMB 144 billion ($22.5 billion) in the second quarter of 2015, registering year-on-year growth of 64.6 percent. Tmall is China’s leading B2C online marketplace with a 73 percent share of the market.

If currently you’re not targeting Chinese customers it’s time to seriously consider doing so and Tmall Global is perhaps one of the easiest ways to get started. If you’re interested in finding out more, especially if you trade in Fashion and related categories, Pentagon’s Autumn Fashion Without Borders event is the ideal opportunity to do some research and get a plan in place to take full advantage of Chinese consumers’ buying power.

  • 2 years ago

    Couldn’t agree more with this. Our first client on Tmall Global was doing very high 6 figure turnover per-month, from a complete standing start. All in a category that doesn’t traditionally perform on marketplaces too.

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